Experience
3 - 5 yrs
Job Location
Mumbai, India
Vacancy
1
Designation
Marketing Automation Specialist
Job Type
ONSITE
Job Description
Roles and Responsibility Marketing Automation Specialist
We are seeking a highly skilled Marketing Automation Specialist to join our Revenue Operations team. This role will be responsible for managing and optimizing our current use of Marketo and will play a critical role in leading the organization's transition to HubSpot as our primary marketing automation platform. The successful candidate will bring extensive experience in both Marketo and HubSpot, with a demonstrated ability to oversee migration projects, ensure data integrity, and establish scalable automation practices.
Key Responsibilities - Manage and maintain the organization's existing Marketo instance, including campaign creation, lead nurturing, scoring, and lead routing processes.
- Lead and oversee the migration from Marketo to HubSpot, ensuring continuity of operations, accurate data transfer, and minimal disruption to business processes.
- Develop, implement, and optimize HubSpot workflows, automations, and integrations post-migration to support business growth.
- Collaborate with cross-functional partners, including BDR, Marketing, and Revenue Operations, to ensure alignment between marketing automation activities and organizational objectives.
- Design, manage, and continuously improve lead lifecycle management and attribution frameworks to ensure reporting accuracy and operational efficiency.
- Maintain strong integration between HubSpot and Salesforce to support accurate data synchronization and campaign-to-revenue tracking.
- Establish and enforce best practices, governance standards, documentation, and user training to drive HubSpot adoption across the organization.
- Monitor performance metrics and prepare reporting dashboards to provide insights that optimize marketing campaigns and operational effectiveness.
- Bachelor's degree in Marketing, Business, or a related field; advanced degree preferred.
- Minimum of 3-5 years of professional experience with marketing automation platforms, with direct, hands-on expertise in both Marketo and HubSpot.
- Demonstrated success in leading a marketing automation platform migration, preferably from Marketo to HubSpot.
- Strong proficiency with CRM systems (Salesforce experience required) and their integration with marketing automation tools.
- Deep understanding of lead management processes, campaign reporting, and attribution models.
- Exceptional project management skills with proven ability to lead cross-functional initiatives.
- Excellent written and verbal communication skills with the ability to present complex information in a clear and concise manner.
- Professional certifications in Marketo and/or HubSpot are highly desirable.