Marketing Automation Specialist

We are seeking a results-driven Marketing Automation Specialist with strong expertise in campaign execution, lead nurturing, and marketing technology platforms. This role will be responsible for managing and optimizing automated marketing campaigns to drive engagement, lead generation, and revenue growth.

Key Responsibilities:

• Design, build, and execute automated marketing campaigns across email, SMS, and digital channels
• Manage and optimize marketing automation platforms (e.g., HubSpot, Marketo, Pardot)
• Develop and implement lead nurturing workflows and customer journeys
• Segment audiences and personalize campaigns to improve engagement and conversion rates
• Collaborate with marketing, sales, and content teams to align campaign strategies
• Monitor campaign performance and generate actionable insights through reports and dashboards
• Conduct A/B testing to optimize campaign effectiveness
• Maintain data hygiene, ensuring accuracy and compliance across marketing systems
• Integrate marketing automation tools with CRM platforms (e.g., Salesforce)
• Support lead scoring models and lifecycle management

Required Skills Qualifications:

• Bachelor s degree in Marketing, Business, or related field 4 5 years of proven experience in marketing automation
•  Hands-on experience with tools such as HubSpot, Marketo, Pardot, or similar platforms
• Strong understanding of email marketing, drip campaigns, and lead nurturing strategies
• Experience with CRM integration (Salesforce or equivalent)
• Proficiency in data analysis and reporting (Excel, Google Sheets)
• Knowledge of customer segmentation and personalization techniques
• Strong analytical thinking and problem-solving skills Excellent communication and cross-functional collaboration abilities Preferred
• Skills: Experience with marketing analytics tools (Google Analytics, Power BI, Tableau) Basic knowledge of HTML/CSS for email templates Familiarity with API integrations and automation workflows
• Experience in B2B or SaaS marketing environments Exposure to global/US-based campaigns

Disclaimer: This job posting has been aggregated from external source. Role details, content, and availability are subject to change. Applicants are advised to confirm the latest information directly on the company website before applying.