Digital Marketing Manager

Job Description: Digital Marketing Manager (Inbound Lead Generation)

Company: Futurism Technologies

Location: Baner , Pune (WFO)

Shift Time - 12:00 PM To 9:00 PM / 2:00PM To 11:00 PM

Experience: 8 TO 10 years (B2B preferred)

Type: Full-time

Role Summary

We are looking for a Digital Marketing Manager who can build and run a complete inbound lead generation enginefor our technology services and solutions across international markets. This person will own strategy + execution across SEO/AEO, performance marketing, email, social, campaigns, webinars/events, and CRM lead operations to deliver consistent, high-quality inbound leads so sales focuses on follow-ups, meetings, proposals, and closures (not only cold calling).

Key Responsibilities (KRAs)

1) Inbound Demand Generation (Primary)

• Build and execute monthly/quarterly demand-gen plans to generate qualified inbound leads and meeting-ready opportunities.
• Define and optimize funnels: Traffic Lead MQL SQL Meeting Opportunity.
• Create high-converting offers (e.g., assessments, audits, consultations, demos, benchmark reports).

2) SEO + AEO (Answer Engine Optimization)

• Own SEO strategy and execution for company websites:
• Technical SEO (crawlability, speed, schema, Core Web Vitals)
• On-page SEO (service pages, landing pages, case studies, blogs)
• Off-page SEO (authority building, link acquisition, PR mentions)
• Implement AEO to improve visibility across AI/answer engines:
• FAQ clusters, structured content, schema, snippet optimization
• Best answer content for high-intent queries

3) Performance Marketing (PPC / Paid Media)

• Plan, run, and optimize Google Search, LinkedIn Ads, and retargeting campaigns.
• Own budget allocation, keyword strategy, targeting, creatives, landing page alignment, A/B testing, and conversion optimization.
• Drive performance based on SQLs and pipeline, not vanity metrics.

4) CRM & Lead Operations for Calling/Sales Team

• Ensure inbound leads flow into CRM with correct data quality, enrichment, segmentation, and routing.
• Define lead scoring and qualification fields (industry, role, region, need, timeline).
• Deliver weekly prioritized lead lists for fast sales follow-up.
• Maintain hygiene: deduplication, standardized fields, source tracking, SLA compliance.

5) Email Marketing & Marketing Automation

• Build nurture workflows and campaigns for:
• New inbound leads
• Re-engagement of dormant leads
• Event/webinar follow-up
• Improve deliverability, segmentation, personalization, and conversion rates.

6) Social Media & Content Distribution (B2B)

• Build and manage an organic + paid social plan to support inbound leads (especially LinkedIn).
• Create a content calendar aligned to campaigns and buyer intent.
• Collaborate with internal teams to create case studies, proof points, and industry-focused messaging.

7) Webinars, Events, Partnerships & Campaigns

• Plan and execute webinars/virtual events and industry campaigns to generate leads and meetings.
• Coordinate event promotion, registration funnels, attendee nurturing, and post-event conversion.
• Work with partner ecosystems (technology partners, associations, channels) to co-market when relevant.

8) Landing Pages, CRO & Website Conversion

• Build and optimize landing pages per campaign with strong CTA, proof, and clear positioning.
• Improve conversion rates via A/B testing, messaging refinements, and form optimization.

9) Analytics, Attribution & Reporting (Non-negotiable)

• Set up and maintain measurement: GA4, GTM, conversion tracking, pixels, CRM attribution.
• Weekly reporting on leads and pipeline by channel, campaign, geography, and service line.
• Present insights and next actions (what to scale, stop, or fix).

10) Team & Vendor Management

• Coordinate and manage internal resources and external vendors for design, content, SEO, video, and paid campaigns.
• Create SOPs and ensure consistent brand and campaign execution.
• KPIs (What You Will Be Measured On)
• Inbound SQLs per month (quality + quantity)
• Inbound meetings generated and meeting show rate
• Lead-to-SQL conversion rate, SQL-to-opportunity conversion rate
• Cost per SQL (by channel) and marketing ROI
• Organic leads growth (SEO/AEO) and ranking improvements for high-intent keywords
• Email nurture performance (engagement conversions)
• Pipeline influenced/created from inbound (tracked in CRM)

Required Skills & Experience

• 5–10+ years in B2B digital marketing / demand generation (IT services/SaaS preferred).
• Proven track record of generating qualified inbound leads that convert into sales meetings.
• Hands-on expertise in:
• SEO + technical SEO and content strategy
• PPC (Google Ads, LinkedIn Ads), retargeting, CRO
• Email marketing + automation
• Analytics + attribution (GA4, GTM, CRM tracking)
• CRM lead operations, lead scoring, routing
• Strong communication and stakeholder management with sales and leadership.

Nice to Have

• Experience marketing to USA / Europe / GCC markets.
• Experience in cybersecurity, AI/ML, cloud, eCommerce, or enterprise software.
• HubSpot/Salesforce/Zoho marketing + sales ops experience.
• Basic understanding of consultative B2B sales and SDR workflows.