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Manager - Digital Marketing

Hexaware Technologies
Posted on
Hexaware Technologies logo

Experience
7 - 10 yrs
Job Location
Pune, India
Vacancy
1
Designation
Digital Marketing Manager
Job Type
Not specified

Job Description

Experience 7 Years to 10 Years

Role SEO (Lead / Manager) Should be hands on.

  1. Develop and implement comprehensive SEO strategies to enhance online presence and drive business growth.
  2. Collaborate with cross-functional teams to ensure cohesive marketing efforts.
  3. Analyze market trends and competitor activities to identify opportunities for innovation.

Responsibilities SEO

  1. Define and execute SEO strategy across technical, content, and authority building initiatives
  2. Leverage AI-assisted tools for content scalability, semantic search optimization, and performance analysis
  3. Optimize for AI-driven search experiences, entity-based SEO, and E-E-A-T
  4. Ensure quality control and governance for AI-generated SEO outputs
  5. Monitor competitive landscape, market trends, and search algorithm changes
  6. Translate business goals into actionable digital strategies and execution plans
  7. Analyze market trends and competitor activities to identify growth opportunities
  8. Pilot new tools, platforms, and AI capabilities to improve digital effectiveness
  9. Drive continuous improvement across people, processes, and platforms

Strategy, Innovation, and Continuous Improvement

Essential Skills

  1. Strong understanding of digital marketing concepts, including SEO, SEM, PPC, social media marketing, content marketing, and email marketing.
  2. Proficient in using digital marketing tools such as Google Analytics, Google Ads, Facebook Ads Manager, and marketing automation platforms.
  3. Excellent analytical skills with the ability to interpret data and derive actionable insights.
  4. Strong project management skills with the ability to handle multiple projects simultaneously.
  5. Exceptional communication and interpersonal skills.
  6. Creative thinking and problem-solving abilities.
  7. Ability to work under pressure and meet deadlines.

Essential Qualifications

  1. Bachelors degree in Marketing, Business Administration, or a related field.
  2. Minimum of 7 years of experience in digital marketing, with at least 2 years in a managerial role.
  3. Proven track record of successful digital marketing campaigns and initiatives.
  4. Certifications in digital marketing (e.g., Google Analytics, Google Ads, HubSpot) are a plus.
Disclaimer This job posting has been aggregated from external source. Role details, content, and availability are subject to change. Applicants are advised to confirm the latest information directly on the company website before applying.

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