Experience
5 - 7 yrs
Job Location
Pune, India
Vacancy
1
Designation
Digital Marketing Manager
Job Type
Not specified
Job Description
Job Overview:
We are seeking a passionate and results-oriented Digital Marketing Manager to join our growing team. In this role, you will be responsible for developing and executing innovative digital marketing campaigns to drive brand awareness, generate leads, and increase sales for our range of electric vehicles. You will play a crucial role in establishing a strong online presence and building a loyal customer base, with a strong focus on driving ecommerce growth.
Key Responsibilities:
- Develop and execute comprehensive digital marketing strategies:
- Plan and execute multi-channel campaigns across various digital platforms, including social media (Facebook, Instagram, LinkedIn, YouTube, etc.), search engine marketing (SEM), search engine optimization (SEO), email marketing, content marketing, display advertising, and ecommerce marketing.
- Conduct market research and competitor analysis to identify target audiences and develop effective digital marketing strategies.
- Manage social media presence:
- Create engaging and informative social media content (text, images, videos) that resonates with target audiences.
- Monitor and respond to social media interactions (comments, messages, reviews) in a timely and professional manner.
- Run social media advertising campaigns to increase brand visibility and drive website traffic and ecommerce conversions.
- Implement SEO strategies:
- Conduct keyword research and on-page/off-page SEO optimization to improve website ranking in search engine results pages (SERPs) and boost ecommerce visibility.
- Track and analyze website traffic and SEO performance using Google Analytics and other relevant tools.
- Manage paid advertising campaigns:
- Plan and execute successful paid advertising campaigns on Google Ads, social media platforms, and other relevant channels with a focus on driving ecommerce traffic and sales.
- Monitor campaign performance, track key metrics (e.g., click-through rates, conversion rates, cost per acquisition), and optimize campaigns for maximum ROI.
- Content marketing:
- Develop and publish high-quality content (blog posts, articles, white papers, case studies, videos) to educate and engage target audiences and drive ecommerce conversions.
- Collaborate with other departments (e.g., sales, product, design) to create compelling content.
- Ecommerce Marketing:
- Develop and implement strategies to improve website usability and user experience for ecommerce customers.
- Manage online product catalogs and ensure accurate product information and pricing.
- Implement conversion rate optimization (CRO) techniques to improve website conversion rates.
- Manage online orders, shipping, and returns.
- Analyze ecommerce data to identify areas for improvement and optimize online sales.
- Track and analyze campaign performance:
- Monitor key performance indicators (KPIs) such as website traffic, conversion rates, lead generation, customer acquisition cost, social media engagement, and ecommerce sales metrics (e.g., average order value, customer lifetime value).
- Analyze campaign data to identify areas for improvement and optimize future campaigns.
- Stay up-to-date with the latest digital marketing trends and technologies:
- Continuously research and learn about new digital marketing tools, platforms, and best practices, including the latest ecommerce trends and technologies.
- Collaborate with cross-functional teams:
- Work closely with sales, marketing, product, customer service, and ecommerce teams to ensure alignment and achieve business goals.
- Manage agency relationships:
- Brief, manage and evaluate the performance of external digital marketing agencies
- Build and maintain strong relationships with agency partners
- Ensure agency deliverables meet agreed-upon timelines, budgets and quality standards
- Oversee agency performance and optimize agency budgets
Qualifications:
- Bachelor s/master s degree in marketing, Communications, or a related field.
Experience:
- 5-7 years of experience in digital marketing roles with a strong focus on ecommerce .
- Proven experience in developing and executing successful digital marketing campaigns across multiple channels, with a demonstrated track record of driving ecommerce growth .
Skills Required:
- Strong understanding of SEO, SEM, social media marketing, email marketing, content marketing, and ecommerce principles .
- Experience with Google Analytics, Google Ads, and other digital marketing tools, including ecommerce platforms (e.g., Flipkart & Amazon) .
- Strong analytical and problem-solving skills.
- Ability to work independently and as part of a team.