Digital Marketing Manager

Key Responsibilities

• Content creation: Independently research, write, and publish SEO/AEO-optimized website blogs, web pages, and pillar/cluster content targeting ~10 blogs/month in-house, alongside vendors blogs.
• As bandwidth grows, extend into eBooks, whitepapers and other collateral.
• Video creation: Independently script, shoot or source, and edit short videos YouTube content, explainer videos, and sales/product videos using video editing tools, without relying on an external editor.
• Own the YouTube content pipeline.
• Paid campaign management: Own and execute paid media on Google Ads and YouTube Ads campaign setup, targeting, budget pacing, creative briefs, optimization, and performance reporting.
• Off-page activities: Lead backlink outreach and placement on high-domain-authority sites, and build/maintain Nividous's presence on review platforms (G2, Capterra, Gartner Peer Insights, etc.).
• SEO & AEO knowledge: Maintain knowledge of SEO and AEO at least enough to brief and sanity-check vendors technical SEO recommendations and translate keyword/AEO strategy into a content calendar and briefs.
• Hands-on comfort with Google Analytics, Search Console, and Search Atlas expected.
• Reporting: Report monthly on content and video output, organic traffic, paid media ROI, and backlink/domain authority growth vs.
• targets.
• Required Qualifications & Experience
• MBA in Marketing or Certification from highly reputed Digital Marketing institutes
• 8+ years in digital marketing with hands-on ownership of content, video, and paid media (not just strategy oversight).
• Proven track record writing long-form, technically accurate B2B content independently (SaaS, automation, or enterprise tech preferred given Nividous's RPA/IPA/AI space).
• Hands-on proficiency with video editing tools (e.g., Premiere Pro, DaVinci Resolve, CapCut, Canva Video) and the ability to script, shoot or source footage, and edit videos independently and quickly.
• Hands-on experience managing Google Ads and YouTube Ads campaigns, including budget management and performance optimization.
• Experience with off-page SEO: backlink outreach, digital PR, or review-site/G2-type profile management.
• Functional/working knowledge of SEO and AEO fundamentals sufficient to brief and evaluate vendors technical recommendations.
• Comfortable mentoring and reviewing peers' work this is a senior individual-contributor role with informal team leadership.
• Working knowledge of AI based marketing tools and generic LLM such as Claude Gemini or OpenAI Preferred / Nice-to-Have
• Experience growing a YouTube channel (thumbnails, upload cadence, watch-time/engagement optimization).
• Familiarity with AEO / generative-engine optimization (how content surfaces in AI answer engines).
• Exposure to marketing automation/CRM tools and analytics dashboards (GA4, Search Console, ad platform reporting).
• Prior experience in RPA, IPA, AI, or enterprise B2B software marketing.
• Experience producing varied content formats.