Job Description
Responsibilities:
1. Campaign Management:
• Lead and execute digital marketing campaigns with a budget of Rs 50 lakh or more.
• Manage end-to-end campaign planning, execution, monitoring, and optimization.
• Handle campaigns across Facebook Ads, LinkedIn Ads, Google Ads, and other relevant platforms.
2. Content Marketing and Strategy:
• Develop and implement a comprehensive content marketing strategy aligned with business objectives.
• Create engaging and relevant content for various digital channels to drive audience engagement and brand awareness.
3. Team Leadership:
• Manage a team of at least 4 digital marketing professionals.
• Provide guidance, mentorship, and support to the team members.
• Ensure the team's performance meets or exceeds defined targets and goals.
4. Lead Generation Campaigns:
• Plan, execute, and optimize lead generation campaigns to drive high-quality leads.
• Implement strategies to increase conversion rates and overall lead acquisition.
5. Landing Page Development:
• Develop high-converting landing pages that effectively communicate value propositions and drive user engagement.
• Collaborate with design and development teams to ensure seamless integration of landing pages.
6. Marketing Analytics:
• Utilize marketing analytics tools, including Google Analytics, to monitor campaign performance and derive actionable insights.