Digital Marketing Manager

• Assist in the formulation of strategies to build a lasting digital relationship with potential students

• Perform daily account management on Google Ads Facebook Ads for a variety of paid and unpaid campaigns.

• Provide recommendations and execute strategies for Campaign Structuring, Targeting, Demographics, Creatives, and other facets of paid search in accordance with goals for Google channels

• Generate weekly and monthly reporting for all major metrics, goals tracking, revenue tracking, and other paid search initiatives.

• Communication to team and management on project development, timelines, and results.

• Work with leadership to explain and modify strategic plans

• Understand and stay current on industry trends, competitive landscape, and internal product development efforts- Twitter, Facebook, Instagram, LinkedIn, Quora, Pinterest, YouTube, Xing, Google

• The candidate will be actively involved in SEO, SEM related activities (keyword, image optimization, etc.)

• Prepare online newsletters and promotional emails and setup innovative methods of outreach channels

• The candidate should have basic knowledge of WordPress and website maintenance.

• Collaborate with the product team, sales team, designers to improve customer experience

• Measure the performance of digital marketing efforts using a variety of Web analytics tools (Google Analytics, Web Trends, etc.)

• Acquire insight on contemporary online trends and keep strategies up-to-date

• Maintain and manage partnerships with media agencies and vendors

• Planning and monitoring the ongoing company digital presence (along with courses) on social media and other portals

Requirements:

• 3 - 6 years of proven experience as a Digital Marketer

• Immediate joiner preferred

• Preferably worked in the EdTech sector focused on post Graduate program

• Should be able to catalyze sales of student s products which are free with fees through Digital Marketing

• Excellent understanding of digital marketing concepts and best practices

• Experience with B2C social media, Google AdWords and email campaigns, and SEO/SEM

• Working knowledge of ad serving tools (e.g. Atlas, DART etc.)

• Perfect knowledge of web analytics tools (e.g. Google Analytics, NetInsight, WebTrends, etc.)

• Skills and experience in creative content writing

• Analytical mindset and critical thinking

• Excellent communication and interpersonal skills

• Graduate in any field BE/ BSc/ BA/ BCom with relevant digital marketing experience

• Team management experience is plus