Influencer Marketing Executive- Revolt Motors

Job Summary

We are looking for a creative and result-oriented Influencer Marketing Executive to manage end-to-end influencer collaborations and creator partnerships for Revolt Motors. The role involves identifying relevant influencers, executing campaigns, negotiating commercial terms, coordinating content creation, and measuring campaign performance to drive brand awareness, engagement, and test ride bookings.

Key Responsibilities

• Identify, evaluate, and onboard influencers across Instagram, YouTube, Facebook, and emerging platforms.
• Build and maintain relationships with automotive, technology, lifestyle, travel, fitness, and regional content creators.
• Plan and execute influencer marketing campaigns aligned with product launches, festive campaigns, dealership activations, and brand initiatives.
• Coordinate with agencies, creators, and internal teams to ensure timely campaign execution.
• Negotiate commercial terms and manage influencer contracts and payments.
• Develop creative campaign briefs and ensure content aligns with Revolt Motors' brand guidelines.
• Track campaign performance using KPIs such as reach, engagement, impressions, video views, clicks, and conversions.
• Measure ROI through UTM links, coupon codes, and test ride lead generation.
• Monitor influencer trends, competitor campaigns, and emerging creator opportunities.
• Ensure timely approvals, content reviews, and compliance with ASCI influencer advertising guidelines.
• Prepare weekly and monthly campaign performance reports and present actionable insights.
• Collaborate with Brand, Digital Marketing, CRM, PR, and Product teams to deliver integrated campaigns.

Desired Candidate Profile

• Bachelor's degree in Marketing, Mass Communication, Business Administration, or a related field.
• 24 years of experience in Influencer Marketing, Brand Marketing, Social Media Marketing, or Digital Marketing.
• Experience working with influencer agencies or consumer brands is preferred.
• Strong understanding of Instagram, YouTube, Facebook, and emerging creator platforms.
• Excellent negotiation, communication, and relationship management skills.
• Analytical mindset with experience using campaign analytics tools.
• Passion for automobiles, EVs, and digital content trends is an added advantage.

Technical Skills

• Influencer discovery platforms (Qoruz, Winkl, One Impression, ClanConnect, etc.)
• Meta Business Suite
• Google Analytics (GA4)
• Microsoft Excel
• Social media analytics tools
• Basic knowledge of Canva or Adobe Creative Suite (preferred) Key Performance Indicators (KPIs)
• Number of influencer campaigns executed
• Campaign reach and impressions
• Engagement rate
• Video views
• Test ride leads generated
• Website traffic from influencer campaigns
• Cost per engagement (CPE)
• Cost per lead (CPL)
• Campaign ROI
• Influencer relationship satisfaction and retention

Preferred Industry Experience

• Electric Vehicles (EV)
• Automotive
• Consumer Technology
• Mobility
• D2C Brands
• Lifestyle Brands