Influencer Marketing Executive - Scouting

We are hiring for a leading Indian multinational FMCG company.

Key Responsibilities:

• Influencer Sourcing: Identify and source suitable male and female influencers, content creators, and models across Instagram, YouTube, and emerging platforms.
• Creator Evaluation: Evaluate creators for brand fit based on audience relevance, engagement metrics, and content quality.
• Trend Monitoring: Track digital trends and rising creators to keep the brand aligned with current social media movements.
• Database Management: Maintain and update a well-structured influencer database with key creator details.
• Team Coordination: Coordinate with the Influencer Marketing Team for onboarding, communication, and timely execution of campaign deliverables.
• Profile Shortlisting: Share shortlisted profiles and insights to support campaign planning and decision-making.

Requirements:

• 0 - 2 years of experience in influencer marketing or performance marketing with a focus on influencer scouting and outreach.
• Strong understanding of the influencer marketing landscape, including platforms, trends, and best practices.
• Should have on-ground exposure or basic hands-on experience in influencer marketing, creator outreach, or brand-building activities.
• Must be eager to learn and grow into long-term roles within influencer marketing or performance marketing.
• Should be comfortable working in a young, fast-paced, and collaborative work environment.

Educational Qualification:

• Bachelors degree in marketing, business management, mass media or any other related field.