Role & responsibilities

This role is responsible for driving HBL sales team and channels to achieve the assigned home loan target for the month.

1. To manage a team of 9 HDB right from recruitment, training and sourcing home loans business

2. To achieve Home Loans targets for the designated area / branches / channels (internal and external) by driving the team towards the productivity benchmark

3. To achieve Insurance, CASA, credit cards cross-sell targets month on month

Preferred candidate profile

1. Drive Logins for Home Loans through various channels and a team of HDB Sales Executives

Data entry to be done in HDFC Ltd systems, preparing CAM and scanning the documents. Coordinate with HDFC Ltd team for IT issues being faced if any while logging in a file.

Ensure calling on leads received from channels being handled, references received from existing customers.

Ensure calling on opportunity bases.

Wherever required, personally meet up with customers - especially HNW customers. Minimum 10 customers to be met personally and customer interaction to be updated in CRM next per month.

Initiate for activities for lead generation.

Arrange for training at channels on lead sourcing quality, give feed-back on leads generated so as to ensure quality of lead generation improves and overall LG to LC ratio improves

2. Achieve Disbursal targets on value and Nos

Annual disbursal unit targets Minimum 324 Units Disbursal target value is assigned basis grid on City Category and Grade. Drive calling on all SUD cases. Coordinate with HDFC Ltd Credit and Operations team for resolution on post sanction documentation. For sensitive / HNW cases coordination with customer and HDFC Ltd as in case of HDFC Ltd, the customer is mandatorily required to visit HDFC Ltd office to complete the disbursal formalities.

3. Drive RM / PB, KCM-CSRM / DSA activation for higher volumes.

SM mapped with 1 to15 RM - 40% activation target

SM mapped with >15 RM - 35% activation target

KCM-CSRM - KCM activation benchmark is 3 LCs; CSRM benchmark is 2 LC; 80% activation benchmark

COP - PB - 30% activation benchmark

DSA - 30% DSA to be active every month less than 3 months from date of code activation - approval for empanelling received not to be included. However, DSA with Flat payout / Special payout LPO is to be included from first month.

To follow the branch sales process, 100% updation of target branches of MOM in Cogent, Minimum 10 Customer interactions to be updated in Cogent.

Update the branch hierarchy (Branch Head, Cluster Head, Circle Head, Zonal Head) on RM activation on LG and LC.

Attend branch scrum meetings, review leads generated, share feed-back on the lead quality and overall LG LC ratio.

Conduct product trainings, update on rate revisions, product offers etc.

For DSA channel:

Ensure continuous channel engagement, training, update on product features and offers to improve lead generation and overall business.

HDFC Bank

Open Positions

Home Loans-Sales Manager