Experience
3 - 6 yrs
Job Location
Bengaluru, India
Vacancy
2
Designation
Assistant Manager Digital Marketing
Job Type
ONSITE
Job Description
Job description
We are hiring for Analytics & Automation Assistant Manager, Demand Generation
Location: Bangalore Campus
Designation - Analytics & Automation Assistant Manager, Demand Generation
As Analytics & Automation Assistant Manager, Demand Generation You Have
- 2 to 4 years of B2B digital marketing experience with a strong focus on performance analysis and optimization
- Proven track record of using data and analytics to drive measurable improvements in campaign performance
- Prior experience working with BPO or CX-focused organizations strongly preferred
- BA/BS in marketing, data analytics, business, or a related field
- Detail-oriented with a strong ownership mindset and analytical skills to interpret complex data sets and translate them into actionable strategies.
- Hands-on experience with analytics tools like Tableau and Power BI, and marketing platforms including HubSpot, Google Analytics, Google Ads, Salesforce, Demandbase, and LinkedIn Campaign Manager
- Experience building and managing audience segments, retargeting campaigns, and lead nurturing programs desirably for North American and European audiences.
- Deep understanding of key performance metrics (CPA, CAC, ROAS, conversion rates, MQL-to-SQL conversion)
- Excellent communication and project management skills with the ability to present data insights to both technical and non-technical stakeholders
- Comfortable working remotely with globally distributed teams
Nice to Have
- Experience with programmatic audio buying platforms
- Familiarity of voice search and audio SEO
- Knowledge of accessibility standards for audio and video content
- Prior experience working with BPO or CX-focused organizations
- Experience or familiarity with platforms such as Google Ads, Instagram, TikTok, etc.