Job Description
Assistant Manager Digital Marketing / Performance Marketing
(Real estate)
Department
Marketing
Industry
Real Estate / Construction
Location
Pune, Pimpri Chinchwad
Job Summary
We are looking for a dynamic and result-oriented Assistant Manager Digital Marketing & Performance Marketing to drive lead generation, brand visibility, and digital growth for our real estate projects. The ideal candidate should have strong expertise in performance marketing, campaign optimization, social media strategy, and digital analytics with a proven track record in generating quality real estate leads.
The role requires a data-driven marketer who can manage end-to-end digital campaigns across multiple platforms while ensuring maximum ROI and brand engagement.
Key Responsibilities
- Plan, execute, and optimize paid campaigns on:
- Meta Ads (Facebook & Instagram)
- Google Ads
- YouTube Ads
- LinkedIn Ads
- Programmatic platforms
- Drive high-quality lead generation for residential real estate projects.
- Monitor CPL, CPQL, CPV & CPB, conversions, and campaign performance regularly.
- Manage lead funnels and coordinate with CRM/sales teams for lead quality analysis.
- Optimize campaigns through A/B testing, audience segmentation, and retargeting strategies.
- Develop and execute digital marketing strategies for project launches, branding campaigns, and seasonal promotions.
- Handle social media planning, content boosting, and audience engagement strategies.
- Coordinate with creative and content teams for ad creatives, landing pages, reels, and campaign assets.
- Manage website performance, landing pages, SEO basics, and user journey optimization.
- Ensure strong online brand presence across all digital platforms.
Analytics & Reporting
- Prepare daily, weekly, and monthly performance reports.
- Track KPIs including:
- Lead generation
- Cost per lead (CPL)
- Conversion ratio
- Website traffic
- Engagement metrics
- Use tools like:
- Google Analytics
- Meta Business Suite
- Google Tag Manager
- Search Console
- CRM dashboards
Requirements
- Real Estate industry experience is mandatory
- Proven experience in generating and managing real estate leads
- Strong hands-on expertise in Meta Ads and Google Ads
- Experience handling large-scale lead generation campaigns
- Understanding of CRM systems and sales funnel management.