Assistant Digital Marketing Manager

Employment Type: Full-Time

About MEX Exhibitions

MEX Exhibitions Pvt. Ltd. is one of India's leading exhibition organizing companies, delivering world-class B2B exhibitions and conferences across multiple industries. We are looking for a dynamic and result-oriented Assistant Manager Digital Marketing to strengthen our digital presence, generate quality leads, and drive visitor and exhibitor registrations for our exhibitions.

Key Responsibilities

• Develop and execute digital marketing strategies to increase brand awareness and generate qualified leads.
• Plan, manage, and optimize paid campaigns across Google Ads, Meta (Facebook & Instagram), LinkedIn, and other digital platforms.
• Drive exhibitor and visitor registrations through performance marketing campaigns.
• Manage SEO and SEM activities to improve website traffic and search rankings.
• Create, schedule, and monitor social media campaigns across LinkedIn, Facebook, Instagram, YouTube, and X.
• Coordinate with the content and design teams for digital creatives, videos, emailers, and promotional campaigns.
• Plan and execute email marketing campaigns using automation tools and analyze campaign performance.
• Monitor website performance using Google Analytics, Google Search Console, and other reporting tools.
• Generate weekly and monthly reports on campaign performance, ROI, lead generation, and website analytics.
• Optimize landing pages and conversion funnels to improve lead conversion rates.
• Coordinate with sales and event teams to support exhibition marketing campaigns.
• Stay updated with the latest digital marketing trends, AI tools, and industry best practices.

Required Skills

• Strong knowledge of Google Ads, Meta Ads Manager, LinkedIn Campaign Manager, and YouTube Ads.
• Experience with SEO, SEM, Google Analytics 4 (GA4), Google Tag Manager, and Search Console.
• Hands-on experience in email marketing tools and marketing automation platforms.
• Understanding of lead generation, conversion optimization, and remarketing campaigns.
• Excellent analytical and reporting skills.
• Good communication and stakeholder management skills.
• Ability to manage multiple campaigns and meet deadlines.

Preferred Qualifications

• Bachelor's degree in Marketing, Business Administration, Mass Communication, or a related field.
• Certifications in Google Ads, Google Analytics, Meta Blueprint, or Digital Marketing will be an added advantage.
• Experience in the exhibition, events, B2B marketing, or media industry will be preferred.

Key Competencies

• Strategic Thinking
• Performance Marketing
• Campaign Planning & Execution
• Data Analysis & Reporting
• Team Coordination
• Time Management
• Problem Solving
• Creativity & Innovation Role & responsibilities