Sr. Manager/Manager-Third-Party Acquisition PM: Digital Channels

Key highlights of the role are listed below (purely indicative and not limiting):

• Lead partner acquisition strategy: Own and scale customer acquisition through third-party partnerships (fintechs, marketplaces, NBFCs, aggregators), ensuring seamless onboarding and compliance.
• Manage partner integration roadmap: Define and oversee the roadmap for partner API/SDK integrations, ensuring timely delivery and smooth partner experience.
• Optimize partner funnels: Design and refine acquisition journeys across partner-driven funnels (lead KYC approval activation), reducing drop-offs and improving conversion.
• Enable partner monetization: Drive early lifecycle monetization for partner-acquired users via contextual cross-sell offers (EMI, insurance, add-on cards).
• Govern partner compliance: Ensure all partner channels adhere to RBI guidelines, fraud risk controls, and data privacy standards.
• Collaborate cross-functionally: Work with IT, Risk, Ops, Analytics, and external vendors to deliver integrations within defined timelines and quality standards.
• Monitor partner KPIs: Track acquisition KPIs (partner CAC, funnel conversion %, onboarding TAT, retention of partner cohorts) and produce executive dashboards.
• Drive retention on partner platform: Implement personalized onboarding, nudges, and feature adoption campaigns to sustain engagement of partner-acquired cohorts.
• Oversee agile squads: Lead agile squads focused on partner integrations, conduct sprint reviews, and manage backlog prioritization for high-impact delivery.

Applicants should possess the following attributes:

• Partnership management: Strong expertise in managing fintech, NBFC, and marketplace partnerships for customer acquisition.
• Integration knowledge: Hands-on experience with API banking, SDK integrations, and partner onboarding processes.
• Funnel optimization: Ability to design and refine partner-driven acquisition funnels (lead KYC approval activation).
• Compliance governance: Solid understanding of RBI guidelines, data privacy, and fraud risk controls in third-party channels.
• Channel performance analytics: Proficiency in tracking partner CAC, ROI, onboarding TAT, and retention of partner cohorts.
• Stakeholder collaboration: Experience working with IT, Risk, Ops, Analytics, and external vendors to deliver integrations.
• Agile delivery: Ability to lead agile squads focused on partner integrations, sprint reviews, and backlog prioritization.
• Attribution modeling: Knowledge of attribution frameworks to measure partner channel contribution accurately.
• Partner relationship management: Ability to build long-term, trust-based relationships with external acquisition partners.