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Senior Manager - Digital Marketing (B2C)

Float Group
Posted on
Float Group logo
Experience
5 - 11 yrs
Job Location
Hyderabad, India
Vacancy
1
Designation
Senior Manager Digital Marketing
Job Type
Not specified

Job Description


We are a fast-growing multi-business platform working across both consumer (B2C) and enterprise/partner-led (B2B) services. As we build a stronger in-house marketing function, we are looking for someone who can scale growth through performance marketing, targeted campaigns, and marketing automation with clear ownership of outcomes.
Role Summary
We are hiring a Senior Manager - Digital Marketing to drive B2C acquisition + B2B lead generation through paid performance channels, cohort targeting, and lifecycle automation. You will own digital growth end-to-end and build scalable systems.

Key Responsibilities
  1. Own performance marketing on Meta, Google, LinkedIn, YouTube, X, etc.
  2. Run targeted/cohort campaigns based on intent, geography, category, and behavior.
  3. Build and scale marketing automation journeys: onboarding, activation, retention, reactivation.
  4. Set up drip campaigns, trigger-based workflows, lead scoring, dynamic segmentation, and A/B tests.
  5. Drive B2B funnel
  6. Optimize landing pages, creatives, and funnels to improve CAC, CPL, ROAS, conversion %.
  7. Own dashboards, reporting, and experimentation roadmap.
Required Skills
  • Performance Marketing / Paid Campaigns
  • Target / Intent / Cohort Marketing
  • Marketing Automation & Lifecycle Marketing
  • Meta Ads, Google Ads, LinkedIn Ads, YouTube Ads
  • Segmentation, Lead Scoring, Drip Campaigns, Retargeting
  • GA4, Search Console, Ads Manager, CRM tools
  • Strong KPI ownership: CAC, CPL, ROAS, MQL-SQL %, Activation, Retention
Good to Have
  • Experience handling both B2C and B2B funnels
  • WhatsApp / conversational marketing
  • AI tools to scale campaigns, creative, and reporting
  • Exposure to U.S. or international audiences in SaaS/B2B or B2C setups, with ability to adapt messaging when needed
What We re Looking For
  • Proven growth ownership in B2C and/or B2B digital funnels
  • Data-driven, fast execution, comfortable in lean teams
  • Excellent communication and stakeholder alignment
Location: Hyderabad (in-office)
Timings: 10AM - 6:00PM (flexible) 5 days a week.
Experience: 6-10 Years
Employment Type: Full-time
Functional Area: Digital Marketing

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