Job Description
Role & responsibilities
Key Responsibilities
- Manage Pardot campaigns, email nurturing, landing pages, forms, lead scoring, and automation workflows.
- Plan and execute LinkedIn Ads, Lead Gen campaigns, and account-based marketing (ABM) programs.
- Develop lead generation campaigns in collaboration with Sales and Business Development teams.
- Track campaign performance, ROI, lead quality, and marketing analytics across key channels.
- Organize trade shows, exhibitions, webinars, customer events, and campus engagement initiatives.
- Coordinate event logistics, vendors, branding, promotions, and post-event lead nurturing.
Preferred candidate profile
3-5 years of experience in B2B Marketing, Demand Generation, or Marketing Automation.
- Hands-on experience with Salesforce Pardot / Account Engagement.
- Experience managing LinkedIn Campaign Manager and Lead Generation campaigns.
- Knowledge of Salesforce CRM, lead management, and marketing analytics.
- Strong project management, communication, and stakeholder coordination skills.
- Experience executing industry events, exhibitions, webinars, or customer engagement programs