Experience
1 - 5 yrs
Job Location
Kolkata, India
Vacancy
1
Designation
Marketing Automation Specialist
Job Type
Not specified
Job Description
In 2012, GO MO Group established its presence in Pune, India and has since grown into a family of over 150 employees. Specializing in digital marketing, our company earned a reputation as one of the top agencies in India.
Our teams range across a number of different verticals including: SEO, Google Ads, web development, design, Generative AI strategy, lead generation and much more. In 2021, GO MO Group was acquired by Collaboration Art.
Our mission is to be the backbone for growth, innovation and scalability for what is soon to be one of Europe s leading digital marketing conglomerate.
- $30M revenue
- +300 Employees
- 7 Agencies
- 3 Countries
Why choose GO MO
We are an award-winning international Pull-Marketing, GenAI, Web Development and UI/UX firm. We are one of Sweden s fastest growing agencies. Our team in India has an employee strength of over 30 resources.
- Extensive Growth Opportunities
- International Exposure
- Training Programs
- Mentorship
Key Responsibilities
- Plan , execute , and optimize end-to-end email marketing campaigns using tools like Mailchimp ,
- ActiveCampaign , SendGrid , and Elastic Email
- Build and manage marketing automation workflows with a strong focus on logic , efficiency , and scalability
- Develop data-driven campaign strategies to drive lead generation , conversions , and revenue growth
- Track and optimize campaign performance ( ROI , engagement , conversion metrics )
- Manage CRM integrations, with mandatory hands-on experience in HubSpot
- Create email templates and landing pages using HTML , CSS , and basic JavaScript
- Handle bulk email operations, audience segmentation , and lead reporting
- Collaborate with internal teams and vendors to streamline processes and improve campaign execution
Preferred Attributes
- Design and implement direct email marketing campaigns
- Create/design Email Marketing templates and Newsletters as per client s requirement.
- Generate Open/Click/Send report in Excel
- Experience working on HTML , CSS and JavaScript
- Proficiency in marketing automation technology
- Hands-on experience of creating landing pages on Insta pages and WordPress
- Experience working with email marketing tools ( ActiveCampaign , GetResponse , Mailchimp , Benchmark , Elastic Email , SendGrid , etc.)
- Experience with HubSpot / Marketo will be preferred
No Referrers Available
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