Job Description
Job Title : B2B Marketing Manager with an Logitech Company
Experience : 7-9 years
Location : Mumbai
Industry : B2B SaaS / Enterprise Software / Technology
Role :
Looking for an experienced B2B Marketing Manager to drive brand awareness, inbound leads, and demand generation through digital and offline marketing campaigns.
Key Responsibilities :
- Plan and execute online & offline marketing campaigns.
- Generate qualified leads through content, SEO, SEM, email, social media, PPC, and events.
- Manage content marketing (blogs, whitepapers, eBooks, webinars, case studies, etc.).
- Build and maintain the company's social media presence.
- Track campaign performance using Google Analytics and other analytics tools.
- Optimize website landing pages and improve customer experience.
- Work with PR, media, and event teams to increase brand visibility.
- Analyze marketing data and improve campaign performance.
Requirements :
- 7-9 years of B2B marketing experience.
- Experience in SaaS, enterprise software, or technology companies.
- Hands-on experience with SEO, SEM, PPC, email marketing, social media, content marketing, and marketing automation.
- Knowledge of Google Analytics, WordPress, ABM (Account-Based Marketing), and lead generation.
- Strong communication, content writing, and analytical skills.
- Ability to work in a fast-paced environment.