Experience
2 - 7 yrs
Job Location
Mumbai, India
Vacancy
1
Designation
Public Relations Specialist
Job Type
Not specified
Job Description
Drive strategic PR efforts to secure impactful press and media coverage, strengthening the brandvisibility and credibility in the fashion industry
responsibilities - Develop and execute PR strategies aligned with brand goals
- Build and maintain strong media relationships (journalists, editors, bloggers, influencers)
- Craft press releases, pitch notes, and media kits with clear brand messaging
- Identify and pitch timely story angles using editorial calendars and industry trends
- Plan and manage press events, product launches, and media interactions
- Track media coverage, analyze results, and report campaign performance
- Collaborate with marketing and creative teams for consistent messaging
- Monitor competitors and industry shifts for new PR opportunities requirements - Bachelorin Communications, PR, Journalism, or related field
- 2+ years in fashion PR with proven media placement success
- Strong media network across fashion publications and digital platforms
- Excellent writing, communication, and pitching skills
- Strategic and creative thinker with strong storytelling ability
- Organized, detail-oriented, and able to manage multiple projects
- Familiar with PR and media monitoring tools
- Passion for fashion, trends, and consumer insight
responsibilities - Develop and execute PR strategies aligned with brand goals
- Build and maintain strong media relationships (journalists, editors, bloggers, influencers)
- Craft press releases, pitch notes, and media kits with clear brand messaging
- Identify and pitch timely story angles using editorial calendars and industry trends
- Plan and manage press events, product launches, and media interactions
- Track media coverage, analyze results, and report campaign performance
- Collaborate with marketing and creative teams for consistent messaging
- Monitor competitors and industry shifts for new PR opportunities requirements - Bachelorin Communications, PR, Journalism, or related field
- 2+ years in fashion PR with proven media placement success
- Strong media network across fashion publications and digital platforms
- Excellent writing, communication, and pitching skills
- Strategic and creative thinker with strong storytelling ability
- Organized, detail-oriented, and able to manage multiple projects
- Familiar with PR and media monitoring tools
- Passion for fashion, trends, and consumer insight