Digital Marketing Manager-Leading Luxury Retail, Mumbai

KEY RESPONSIBILITIES

• Paid Digital Strategy Manage paid digital channels Google Search, Display, YouTube pre-roll, and Meta (Instagram and Facebook). Strategy is aspiration-first: all creative must reflect brand
  prestige. Strictly no discount-led or promotional advertising.
• HNI Digital Targeting Build precise audience targeting strategies to reach HNI demographics digitally affluent custom audiences, high-income geo-targeting, luxury affinity segments, and lookalike
  audiences based on existing HNI client data.
• SEO & Organic Growth Own organic search strategy. Work with the Brand & Content.Lead to publish SEO-optimised horology content. Target: rank for high-intent luxury watch queries in
  India (brand names & buy [brand] watch India &collector queries).
• Website Performance &CRO Monitor and optimise the website for user experience,bounce rate, time-on-site, and enquiry conversions. Brief the D2C team or tech on UX improvements.
  Own conversion tracking setup (GA4, GTM).
• Digital Analytics & Attribution Set up and maintain digital attribution and track how digital touchpoints (paid, organic, email) contribute to in-boutique enquiries, phone calls, and
  WhatsApp leads. Report monthly to CMO.
• Email & WhatsApp Marketing Manage digital CRM campaigns for email newsletters,product launch announcements, and event invitations. Work with the Clienteling team to support
  personalised 1:1 digital communications.
• Platform &Tech Management Own all digital marketing tool stack: Google Ads, Meta BusinessManager, GA4, Google Tag Manager, SEO tools (Semrush / Ahrefs). Manage monthly digital marketing
  budget with full accountability.