Job Description
Job Description : Head Digital Marketing, Pan India
Wonder IVF and Childcare Pvt. Ltd. (WICPL)
Industry: Healthcare / Hospitals / IVF
Experience: Overall 10 – 15 years with minimum 7+ years in Healthcare/Hospitals
Location: Mumbai / Udaipur
Employment Type: Full-Time
About the Role
We are looking for an experienced Head – Digital Marketing, Pan India to lead digital marketing, patient acquisition and brand visibility initiatives across Wonder IVF's centers.
Key Responsibilities
- Develop and lead the Pan-India digital marketing strategy for the organisation.
- Drive lead generation, patient acquisition and digital performance across centres.
- Plan and manage campaigns across Google, Meta, social media, SEO and other digital platforms.
- Monitor CPL, lead quality, conversions, ROI/ROAS and campaign performance.
- Manage and coordinate with digital, creative, media and performance marketing agencies.
- Develop regional and centre-level digital campaigns based on market requirements.
- Support new centre launches, doctor branding, medical campaigns and patient outreach initiatives.
- Coordinate with centre heads, doctors, counsellors and internal marketing teams.
- Manage marketing budgets and ensure effective utilisation and cost optimisation.
- Lead and mentor the digital marketing team and drive performance across multiple locations.
- Stay updated on digital trends, healthcare marketing practices and competitive activity.
Required Skills & Experience
- Minimum 7 years of marketing experience, with substantial experience in hospitals, healthcare, IVF/fertility centers or clinical organizations.
- Strong hands-on experience in Digital & Performance Marketing and Lead Generation.
- Proven experience with Google Ads, Meta Ads, SEO and Social Media Marketing.
- Experience managing agencies, vendors, budgets and multi-location campaigns.
- Strong understanding of patient acquisition and digital conversion funnels.
- Experience in healthcare brand communication and centre-level marketing.
- Strong analytical, communication, leadership and stakeholder-management skills.
- Willingness to travel across India as required.
Mandatory
Healthcare/Hospital marketing experience is mandatory. Candidates without relevant healthcare marketing experience will not be considered.
No Referrers Available
There are currently no referrers available for this job. You can still apply, will let you know once there is any referrer available.