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Store Manager - Apparel Store

Reliance Retail
Posted on
Reliance Retail logo

Experience
5 - 10 yrs
Salary (CTC)
₹5L - ₹7L
Job Location
India
Vacancy
1
Designation
Store Manager
Job Type
Not specified

Job Description

Company Overview


Reliance Retail is India's largest, fastest-growing, and most profitable retailer with a diversified omni-channel presence through integrated store formats, digital platforms, and new commerce. Founded in 2006, the company serves over 193 million loyal customers across 15,000+ stores in 7,000+ cities. With a strong supply chain, advanced technology infrastructure, and a large workforce, Reliance Retail continues to drive innovation in the retail industry.


Job Title


Store Manager

Function: Store Operations
Value Stream: Retail Operations
Employment Type: Full-Time, Permanent
Industry: Retail
Department: Fashion & Lifestyle
Location: Ahmednagar - Maharashtra


Job Summary


We are looking for an experienced Store Manager to oversee end-to-end store operations, drive sales performance, ensure operational excellence, and lead high-performing teams. The role is responsible for achieving business targets while delivering an exceptional customer experience and maintaining compliance with company standards and statutory requirements.


Key Roles & Responsibilities


1. Business Strategy & Store Operations

  • Achieve revenue, gross margin, and Annual Operating Plan (AOP) targets.
  • Drive overall store profitability and operational efficiency.
  • Ensure 100% implementation and adherence to Standard Operating Procedures (SOPs).
  • Monitor and control inventory levels and minimize shrinkage.
  • Ensure compliance with Mock Shop guidelines and statutory requirements.
  • Track market trends and competitor activities to improve business performance.
  • Lead and manage store teams to achieve operational excellence.

2. Financial Planning & Budget Management

  • Deliver Annual Operating Plan (AOP), Gross Margin, and Sales Per Square Foot (SPSF) targets.
  • Improve profitability by increasing margins and optimizing operating expenses.
  • Control inventory losses and shrinkage.
  • Increase Average Transaction Value (ATV) and customer spend.
  • Monitor financial performance through regular business reviews and action plans.

3. People Management

  • Build, develop, and lead high-performing store teams.
  • Manage employee performance and control attrition.
  • Optimize manpower planning across departments.
  • Conduct functional and behavioral training programs.
  • Enhance product knowledge and brand differentiation among associates.
  • Keep teams updated on new products, merchandising standards, presentation techniques, and selling skills.

4. Policies, Processes & Compliance

  • Ensure complete implementation and adherence to SOPs across all departments.
  • Drive key operational KPIs including Available to Ship (ATS) and Conversion.
  • Review Mystery Shopping findings and implement corrective actions.
  • Maintain statutory, safety, and operational compliance.
  • Ensure process discipline and continuous operational improvements.

Key Performance Indicators (KPIs)

  • Revenue Achievement
  • Gross Margin
  • Annual Operating Plan (AOP)
  • Sales Per Square Foot (SPSF)
  • Inventory Control
  • Shrinkage Reduction
  • Average Transaction Value (ATV)
  • Available to Ship (ATS)
  • Conversion Rate
  • SOP Compliance
  • Statutory Compliance
  • Employee Attrition
  • Customer Satisfaction

Key Stakeholder Management

Internal

  • Store Team & Subordinates
  • Customer Sales Associates (CSAs)
  • Housekeeping Team
  • Support Functions
  • Security & Loss Prevention Team
  • Cross-functional Business Teams

External

  • Vendors
  • Brand Supervisors
  • External Business Partners

Education & Experience


Education

  • Bachelor's Degree (Any Graduate)

Experience

  • Minimum 5 years of relevant experience in Retail Store Operations.

Functional Competencies

  • Retail Store Operations
  • Business & Financial Planning
  • Inventory Management
  • Sales Performance Management
  • SOP & Process Compliance
  • Customer Centricity
  • Advanced Excel Knowledge
  • Numerical & Analytical Skills
  • Ability to work under pressure

Behavioral Competencies

  • Strong Communication Skills
  • Leadership & Team Management
  • Analytical Thinking
  • Presentation Skills
  • Problem Solving
  • Decision Making
  • Planning & Execution
  • Stakeholder Management

Career Progression


Possible Next Role: Cluster Manager