Senior Performance Marketing Specialist

We are looking for a Senior Performance Marketing Specialist who will lead our paid marketing strategy and execution across channels, driving growth with a strong data-first approach. Ideally, you have a Computer Science background and a knack for decoding complex data to drive smarter, more efficient campaigns. You will manage large budgets, optimise funnels, and deliver measurable ROI while collaborating with creative and brand teams to keep performance and storytelling aligned.

WHAT WILL YOU BE RESPONSIBLE FOR?

Own and execute the performance marketing strategy across Google Ads, Meta Ads, and other paid channels.

Plan, manage, and optimise monthly ad spends to achieve ROAS, CAC, and LTV targets.

Develop, implement, and refine full-funnel strategies (TOFU, MOFU, BOFU).

Build dashboards and automated reports to monitor campaign performance in real time.

Analyse large sets of data to identify trends, insights, and new opportunities for growth.

Collaborate with content and creative teams to develop effective ad creatives and landing pages.

Run A/B tests on creatives, audiences, bidding strategies, and funnels.

Stay updated with platform changes, industry trends, and new tools.

Work closely with founders and senior stakeholders to align performance goals with business objectives.

Mentor and guide junior performance marketers on the team.

WHO YOU ARE

8+ years of experience in performance marketing with a proven track record of managing significant budgets and delivering results.

Bachelor s degree in Computer Science, Engineering, or related technical discipline preferred.

Expert-level proficiency in campaign analytics, audience segmentation, and data-driven optimisation.

Hands-on experience with Google Ads, Meta Ads, and key performance tools (GA4, Google Tag Manager, attribution tools).

Strong understanding of conversion funnels, pixel tracking, and attribution models.

Excellent with Excel, SQL, or similar tools for deep data analysis.

Strong problem-solving skills and attention to detail.

Effective communicator who can break down complex insights for non-technical stakeholders.

Thrives in a high-growth, fast-paced environment and loves experimenting to find what works.