Job Description
We are seeking a skilled Performance Marketing Specialist to strategize, execute, and optimize high-performing campaigns across Google Ads and Meta platforms.
The ideal candidate excels in audience targeting, budget management, and data analysis to drive conversions and ROI.
Proficiency in ad platforms, keyword research, and A/B testing is essential.
Join us to elevate client success with impactful advertising solutions! Key Responsibilities 1.
Google Ads Meta Ads Campaign Management: Plan, execute, and manage Different types Google Ads campaigns (Search, Display, Shopping, and Video, Remarketing etc).
Conduct audience segmentation and targeting.
2.
Keyword Research Targeting: Perform detailed keyword research for campaigns.
Finding the right audience and setting up custom audiences for ads.
Identify cost-effective and high-conversion opportunities.
3.
Performance Optimization: Optimize campaigns for better ROI, lower CPC, and higher quality scores.
Conduct A/B testing for ad creatives and landing pages.
Optimize the ads performance through deep analysis of unique CTR, all CTR, ROAS 4.
Reporting Analytics: Generate detailed campaign performance reports.
Provide actionable insights using tools like Google Analytics and Ads Dashboard.
5.
Budget Management: Allocate and monitor ad spend efficiently across campaigns.
Track budgets to maximize returns while avoiding overspending.
Track which ads run best at what time and location 6.
Industry Updates: Stay informed about new features, tools, and trends in Google Ads.
Experiment with innovative features like Performance Max and Smart Bidding.
On going learning to understand on how to improve google ads performance Qualifications Skills 1.
Education: Bachelor s degree in Marketing, Business, or related fields.
2.
Experience: 3+ years of hands-on experience in Google Ads Meta ads management.
3.
Technical Skills: Proficiency in Google Ads (certification preferred).
Familiarity with Google Analytics, Search Console, and SEMrush.
Basic knowledge of landing page optimization and website architecture.
4.
Soft Skills: Strong analytical, Strategic Thinking and problem-solving skills.
Customer-Centric Marketer Excellent communication and presentation abilities.
Innovator, Performance-Focused Desire for Measurable Success Passion for Results Learning and Growth Responsibility and Accountability Agile and Attention to detail.
Google Ads Meta Ads Campaign Management Keyword Research Targeting Performance Optimization Reporting Analytics Industry Updates