Senior Digital Marketing Manager

• As a Mid-Level Marketing Manager with experience in startups, you will play a crucial role in developing and executing strategic marketing initiatives to drive brand awareness, customer engagement, and revenue growth

• You will collaborate with cross-functional teams to create and implement effective marketing campaigns, ensuring that our brand message resonates with our target audience across various channels
• Additionally, you will be responsible for managing our public relations efforts to build a strong and positive image of our company in the industry and media

Responsibilities:

• Develop and execute marketing strategies and campaigns to achieve company objectives, such as lead generation, customer acquisition, and brand positioning.

• Collaborate with the Marketing Director and other stakeholders to create a comprehensive marketing plan aligned with overall business goals, taking into account the unique challenges and opportunities faced by a startup.

• Manage and optimize digital marketing channels, including social media, email marketing, SEO/SEM, and online advertising, to maximize brand exposure and customer engagement.

• Oversee the development and maintenance of the company website, ensuring it is up-to-date, engaging, and optimized for search engines, while reflecting the innovative spirit of our startup.

• Coordinate and implement public relations efforts, including press releases, media outreach, and thought leadership opportunities, to establish and maintain a positive brand image in the industry and media.

• Analyze market trends, customer insights, and competitor activities to identify opportunities for growth and stay ahead in the dynamic startup landscape.

• Monitor marketing performance metrics, analyze campaign results, and provide regular reports to stakeholders, making data-driven recommendations for improvements.

• Collaborate with the Sales team to align marketing efforts with sales goals and provide them with the necessary tools and materials to support lead conversion.

• Manage relationships with external agencies and vendors to deliver high-quality marketing collateral, PR services, and other support within budget and on time.

• Stay informed about industry trends and best practices in marketing and public relations, and regularly share knowledge and insights with the team.

Requirements:

• Bachelors degree in Marketing, Business Administration, or a related field. A relevant masters degree is a plus.

• Familiarity with marketing automation tools and CRM softwares like HubSpot, Zoho marketing suite, Freshwork CRM etc

• 4-6 years of proven experience as a Marketing Manager or a similar role, ideally in for a Tech Company in Growth and Startup stage.

• Solid knowledge of digital marketing techniques and platforms, including social media, email marketing, SEO/SEM, and web analytics tools.

• Demonstrated success in planning and executing successful marketing campaigns that drive measurable results, particularly in the context of startup growth.

• Experience in managing public relations activities, including media outreach and press releases, to enhance brand reputation and visibility.

• Strong analytical skills and the ability to interpret data to make informed marketing decisions in the fast-paced startup environment.

• Excellent project management and organizational skills with the ability to handle multiple tasks and priorities in a startup setting.

• Exceptional communication and interpersonal skills, with the ability to collaborate effectively with cross-functional teams and external partners.

• Creative mindset with the ability to think outside the box and bring innovative ideas to the table, essential for a startups success.

• Experience with Public Relations, media publications is a plus