Build, plan, and implement the overall digital marketing and D2C growth strategy.
Lead and mentor internal marketing, creative, and performance teams.
Manage and optimize campaigns across Meta, Google, YouTube, and Influencer Marketing.
Achieve minimum 4X ROAS across all campaigns through continuous optimization.
Oversee brand communication and ensure consistency across all digital touchpoints.
Manage digital marketing budgets and deliver ROI-focused campaigns.
Measure and report performance using analytics tools (GA4, Ads Manager, Shopify).
Collaborate with agency partners for campaign planning and performance reviews.
Ensure timely campaign launches, daily performance tracking, and actionable insights.
Monitor competition and proactively identify new growth opportunities.
Drive team accountability ensuring 90%+ task completion within timelines.
Maintain strict adherence to company policies, punctuality, and professional discipline.
Foster a culture of solution-oriented communication and positive collaboration.

Skill Sets / Experience We Require:

5-8 years of experience in Digital Marketing / D2C Growth / Performance Marketing.
Proven success in managing high-performance paid campaigns (Meta, Google, YouTube).
Strong understanding of CAC, ROAS, LTV, conversion optimization, and funnel strategy.
Hands-on experience with Google Analytics, Meta Ads Manager, Shopify, and Excel.
Sound knowledge of SEO/SEM, CRM tools, and marketing automation.
Excellent leadership, project management, and communication skills.
Problem-solver with a strong sense of ownership and accountability.
Familiarity with web analytics and conversion tracking tools.
Team motivator who leads by example disciplined, punctual, and dependable.

Sr. Digital Marketing Manager

Job Description