Job Description
A SEM Analyst works on campaign set up and life cycle management. The role involves understanding and interpreting set up instructions shared by Campaign Consultants and executing them as per company best practices. This role demonstrates proficiency with online search (PPC) and display advertising techniques. SEMA will be responsible for the performance of the assigned book of campaigns and will leverage training provided to effectively optimize the campaigns to meet advertiser goals.
The candidate must be flexible and able to multitask across a variety of job duties, including:
Creation of comprehensive keyword lists and mapping keywords to ad groups and landing pages
Setup of initial campaign bidding, publishers and directory categories
Ensure ads, keywords and landing pages are in alignment with the focus of the campaign
Troubleshoot issues impacting campaign performance and communicate with Campaign Consultants to clarify and make recommendations
Analysis and adjustment of keywords and ad groups for running campaigns to optimize campaign performance
Drive retention for our end advertisers through proactive campaign management and consistently monitoring performance metrics such as click-through rate, cost per click and cost per lead
Meet the daily targets for campaigns reviews and turnaround times for issues highlighted
Building rapport and developing relationships with Campaign Support teams globally
No client interaction is required for this job role
Key Skills
Demonstrates proficiency and mastery of key Search Engine Marketing(SEM) technologies and systems to manage campaigns
Exhibits advanced capabilities for effectively managing search and display campaigns -possesses skills to establish, assess, modify/adjust, and routinely improve campaigns over their lifecycle
Demonstrates expertise with third-party and publisher system administration and modification
Demonstrates proficiency in verbal and written communication skills
Key Competencies
Analytical Thinking Troubleshooting (understanding the root cause)
Able to methodically approach problem resolution
Able to manage time and prioritize multiple tasks in a fast-paced environment
Capable of interpreting data and make recommendations to improve campaign performance
Learning on the Fly (Learns new concepts quickly)
Open to change seeks learning opportunities
Able to effectively communicate ideas and thoughts