Experience
2 - 6 yrs
Job Location
Mumbai, India
Vacancy
1
Designation
SEM Specialist
Job Type
Not specified
Job Description
End to end campaign management (From ideation to execution, monitoring, evaluating and optimizing campaign performance to generate results)
Conduct keyword research, Maintain and monitor keyword bids, budget caps, impression share, quality score and other important account metrics
Create an effective campaign management strategy, source and implement the most effective keywords and optimize campaigns based on performance.
Drive campaign optimizations via experiments & new initiatives A/B testing ad formats, copies,bidding strategy, channel-spend-mix and more
Conduct keyword research, Maintain and monitor keyword bids, budget caps, impression share, quality score and other important account metrics
Create an effective campaign management strategy, source and implement the most effective keywords and optimize campaigns based on performance.
Drive campaign optimizations via experiments & new initiatives A/B testing ad formats, copies,bidding strategy, channel-spend-mix and more
Research and analyze competitor advertising strategy and tactics
Collaborate with internal teams to create landing pages and optimize the user experiences
Optimize the ad copy, landing pages for better results
Analyse creative performance
Analytical approach + Data-Driven Thought Process + Optimization mindset
Competency in Excel and PowerPoint for analysis & presentations
Experience with re-marketing platforms like Criteo, Adroll
Keep pace with search engine and PPC industry trends and developments
Monitor and administer web analytics dashboards, reports and key reporting tools, and point out key areas of importance in accordance with the goals
Experience with website analysis using a variety of analytics tools including Google Analytics as well as internal reporting tools