Ravi Foods

For 30+ years, Ravi Foods Pvt. Ltd. (RFPL) has been a dominant player in the baked items and confectionary industry with products ranging from biscuits, cookies, wafers to chocolates, candies and confectionery. It owns 14 state of the art manufacturing facilities under 3 flagship brands – DUKES, TREFF and DYNAS. Today, Ravi Foods’ flagship brand DUKES is not only a household name in India, but is also exported to 100+ countries with significant presence in developed countries viz. USA, Canada, UK, Australia, Netherlands to name a few. The company’s tremendous national presence is further amplified by the fact that it is able to penetrate the Tier II cities and rural parts of the country thanks to a branded and commoditised market. RFPL ventured into global exports in 1998 and has since spread its wings worldwide. A market leader in the cream wafer category in India, DUKES Waffy comes to consumers in delightful flavours wrapped in exciting packaging, which meets international standards. Packed with natural fruit extracts and flavour enhancers, the wafers are known for their unparalleled taste. Waffy’s Butter variant is the newest flavour in Waffy’s portfolio by Ravi Foods and has succeeded in creating a significant impact in the market on account of its unique and distinctively superior taste. Mr. Ravinder Agarwal, Managing Director of Ravi Foods has had a vision to bring forth constant innovations that enhance the recipes to serve and delight the ever growing expectations of the Waffy consumers. Mr.Ravinder Agarwal, MD Ravi Foods stated that “The market size of the cream wafer segment in which we operate is estimated at about Rs. 45,000 crore and growing at about 10-12 % a year. This provides an established player like us a clear opportunity to expand, diversify and garner a bigger market share. This also makes it critical for us to invest in product innovation and cutting edge marketing initiatives to drive the market” The company’s tremendous national presence is further amplified by the fact that itis ableto penetrate the Tier II cities and rural parts of the country thanks to a branded and commoditised market. RFPL ventured into global exports in 1998 and has since spread its wings worldwide.