Experience
2 - 5 yrs
Job Location
Nagpur, India
Vacancy
1
Designation
PPC Specialist
Job Type
ONSITE
Job Description
- ;No of Vacancies: 01
- ;Experience: 2-5 Years
- ;Graduate / Marketing Certification
- ;Salary: Best in industry
; Key Responsibilities:
- ;Create, manage, and optimise Google Ads campaigns end-to-end
- ;Perform keyword research, audience targeting, and ad creation
- ;Monitor and improve campaign performance (CPA, ROAS, CTR)
- ;Conduct search term analysis, A/B testing, and bid optimisation
- ;Prepare and share regular performance reports with insights
- ;Identify issues and implement improvements proactively
- ;Coordinate with internal teams for creatives, tracking, and landing pages
; Required Skillset:
- ;Good understanding of Google Ads (Search, Display, Shopping, PMax, YouTube)
- ;Knowledge of bidding strategies (CPA, ROAS, Manual, ECPC)
- ;Experience with Google Analytics (GA4) and Google Tag Manager
- ;Basic knowledge of tools like SEMrush, Ahrefs is a plus
- ;Strong analytical and problem-solving skills
- ;Good verbal and written communication
- ;Experience of 25 years in Paid Search / PPC
- ;Google Ads Certification is a plus
- ;Experience in handling high-budget campaigns is a plus
; Ownership Expectation:
- ;Take complete ownership of campaigns and performance
- ;Work independently and manage priorities effectively
- ;Proactively identify and resolve issues
- ;Focus on achieving measurable results