PPC Specialist

Dson Infotech is looking for PPC Specialist to join our dynamic team and embark on a rewarding career journey

• Develop and implement PPC campaigns on Google Ads, Bing Ads, and other platforms
• Conduct keyword research and analysis to identify high-value keywords for targeting
• Create ad copy and visual assets for use in campaigns
• Monitor campaign performance and optimize campaigns to improve click-through rates (CTR), cost-per-click (CPC), and conversion rates
• Analyze campaign data and generate reports to measure and communicate campaign effectiveness
• Collaborate with marketing and sales teams to align PPC campaigns with broader marketing and sales strategies
• Strong analytical and data-driven mindset, with experience using analytics tools such as Google Analytics and Google Tag Manager
• Excellent written and verbal communication skills, with the ability to develop effective ad copy and communicate campaign performance to stakeholders