Experience
3 - 8 yrs
Job Location
Hyderabad, India
Vacancy
1
Designation
Digital Marketing Manager
Job Type
Not specified
Job Description
In this role, as a Digital Marketing Manager you are responsible for developing and implementing strategies that promote a company or brand s products. Have to manage various channels like social media networks, Google Ads, website content and email marketing to deliver a persuasive and cohesive marketing message to target audience.
Responsibilities and Duties
- Do website audit and recommend a holistic architecture
- Review and analyze the website traffic to gain meaningful insights
- Lead the technical SEO and fix all issues of crawling and indexing
- Collaborate with content team to prepare content calendar and manage the publishing targets
- Strong understanding on Core Web Vitals, Sitemaps, Robots.txt
- Strategize the link building and gain more authoritative links
- Experience in Campaign Optimization like email marketing, social media, and display advertising campaigns. (Generating decisions, scaling up campaigns, etc)
- Experience in growth strategies and media planning & brand Uplift
- Proven track record of successfully leading enterprise-level paid search accounts by supporting from media planning to execution
- Strong hold on creating & implementing Search Install campaigns and build data-driven strategies to deliver consistent growth
- Core understanding of Google tag manager conversions tracking and attribution modeling including pixel/tags creations, conversion setting, look back window, and custom variables
- Optimize targeting according to changing search trends & handle client escalations
- Good command over Google analytics, search, screaming frog, HubSpot, Hootsuite
- Detailed understanding of marketing concepts & brand communications
- Analyzing website and social media pages, then making recommendations for improvement
- Gain and maintain the SERPs for targeted keywords
- Meet the quarterly and yearly SEO traffic targets
- Create weekly and monthly updates like SERP reports, traffic and leads analysis
- Measures and reports performance of all digital marketing campaigns and assesses against goals (ROI and KPIs)
Required Skills
- 3+ years of experience in Digital Marketing
- Strong understanding of search engine algorithms and ranking methods
- Experience with SEO industry programs, such as Google Analytics & Google Tag Manager
- Proficiency in WordPress and in-depth experience with website analytics tools (eg, Google Analytics, Google Tag Manager, SEM rush, Ahrefs, Screaming frog).
- Experience in successfully developing and executing SEO campaigns, Google Ads, LinkedIn Ads.
- Excellent data analysis and presentation skills.