MINISO

MINISO

MINISO is a global retail brand focused on affordable consumer products, emphasizing quality, simplicity, and frequent product updates in the market.

RetailFounded 20131001-5000 employeesPrivateGurgaon/Gurugram, Haryana

About MINISO

MINISO is a global retail brand focused on affordable consumer products, emphasizing quality, simplicity, and frequent product updates in the market.

MINISO, a Japan-based designer brand, was co-founded by Japanese designer Mr. Miyake Junya and Chinese young entrepreneur Mr. Ye Guofu in Tokyo, Japan, with the former serving as chief designer. MINISO is the promoter of global “intelligent consumer products”. Sticking to the life philosophy of “simplicity, nature and good quality” and the brand proposition of “returning to the nature”, MINISO gains popularity among consumers with its core brand edges of updating products every seven days, pricing at a low level, and targeting at intelligent consumer product chains. It sets the trend of personalized intelligent consumption in the frontier market of household consumption. MINISO was run by MINISO Industries Co., Ltd. in 2013. Established in Japan in 2013, MINISO, actively explores the international market and has opened over 1000 stores in less than three years, with business turnover standing at USD 750 million in 2015 and nearly USD 1.5 billion in 2016. At present, MINISO has reached strategic cooperation agreements with more than 50 countries and regions including the United States, Canada, Russia, Singapore, the United Arab Emirates, Korea, Malaysia, Hong Kong (China) and Macau (China), with an average monthly growth rate of 80 - 100 stores.

Culture & Life

MINISO's culture emphasizes efficiency, innovation, and customer satisfaction. They foster a fast-paced environment with a focus on quickly adapting to market trends and consumer demands. The company values creativity and encourages employees to contribute to product development and store design.

A little more about MINISO

Headquarters
Gurgaon/Gurugram, Haryana, India
Ownership
Private
Largest Office
New Delhi (45 offices)

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Frequently asked questions about MINISO

What does MINISO do?

MINISO is a leading company in the Retail sector. It provides innovative solutions to clients across multiple industries globally.

Where is MINISO headquartered?

MINISO is headquartered in Gurgaon/Gurugram, Haryana. The company operates across multiple locations in India and internationally.

How many employees does MINISO have?

MINISO employs 1001-5000 professionals worldwide. The company continues to grow and regularly hires across various functions and geographies.

When was MINISO founded?

MINISO was founded in 2013. Over the years it has grown into a globally recognised organisation in the Retail space.

Who is the CEO of MINISO?

The CEO of MINISO is . The leadership team is committed to driving innovation and employee growth.

Is MINISO a good place to work?

MINISO is widely regarded as a strong employer in the Retail sector. The company offers structured career paths, learning programmes, and a collaborative work environment.

What is the hiring process at MINISO?

The hiring process at MINISO typically includes an online application, aptitude or technical assessments, and multiple interview rounds. The process varies by role and experience level.

Does MINISO hire freshers?

Yes, MINISO actively recruits freshers through campus placement programmes and graduate hiring drives. Entry-level roles are available across technology, business, and operations functions.

What are the career growth opportunities at MINISO?

MINISO invests in employee development through structured learning platforms, mentorship programmes, and internal mobility. Employees can advance across technical, managerial, and leadership tracks.

What benefits does MINISO offer to employees?

MINISO offers a comprehensive benefits package that typically includes health insurance, paid leave, retirement benefits, and learning allowances. Specific benefits may vary by location and role level.