Marketing Manager

Role & Responsibilities

We are looking for an experienced and result-oriented Marketing Manager to lead our marketing initiatives and strengthen our brand presence in the manufacturing industry.

Key Responsibilities:

• Develop and execute annual marketing strategies aligned with business objectives.
• Plan and manage ATL & BTL marketing campaigns.
• Organize exhibitions, trade fairs, dealer meets, roadshows, product launches and customer engagement programs.
• Drive brand management and ensure consistent brand communication across all channels.
• Conduct market research, competitor analysis and identify emerging market trends.
• Track campaign performance and prepare marketing analytics and ROI reports.
• Manage marketing budgets, agencies, vendors and event partners.
• Develop marketing collaterals including brochures, presentations, videos and corporate literature.
• Drive digital marketing initiatives through website, LinkedIn, email marketing and other B2B platforms.
• Collaborate with Sales, Production and Management teams to support business growth and product launches.