Unit Head/marketing manager

Role & responsibilities

1. Print Media & Advertising Expertise

• Ad Sales and Revenue Generation: Proven ability to drive revenue, meet, or exceed weekly/monthly sales targets through cold calling and leveraging existing networks.
• Media Planning & Buying: Proficiency in planning and executing print campaigns, including media buying and negotiating rates for newspapers, magazines, and inserts.
• Knowledge of Print Ecosystem: In-depth understanding of the Indian print industry, including regional language publications and major national dailies.
• ATL/BTL Activity Coordination: managing below the Line (BTL) and Above the Line (ATL) activities, such as activations, events, and print promotions.
• Utilize CRM tools for lead generation and management.

Government Of Assam and all 7 sister States and Cluster of West Bengal or Jharkhand also.

2. Strategic and Analytical Skills

• Market Research & Analysis: Ability to analyze market trends, competitor activities (ATL/BTL practices), and identify new business avenues.
• ROI Management: Monitoring the Return on Investment (ROI) of marketing spend and proactively suggesting corrective actions.
• Data Interpretation: Using data to analyze campaign performance and inform future strategies, including managing and tracking sales targets.

3. Relationship and Agency Management

• Client Relationship Management: Building and maintaining strong relationships with corporate clients, advertising agencies, and brands.
• Agency & Vendor Coordination: Acting as a liaison between the marketing department and advertising agencies to ensure timely execution of campaigns.

4. Communication and Creativity

• Pitching and Presentation: Excellent presentation skills for creating and delivering proposals to prospective clients.
• Content and Collateral Development: Ability to produce or supervise the production of marketing collaterals, brochures, and press releases.
• Creative Thinking: Developing innovative initiatives to boost brand visibility in a competitive market.
• Circulation related work coordinate with circulation department for Strategic plan how improve circulation of newspaper as per the integrated work Policy.

5. Technical and Organizational Skills

• Project Management: Ability to manage multiple projects simultaneously under tight, shifting deadlines.
• Technical Proficiency: Competence in using CRM software, MS Office (especially Excel and PowerPoint), and internal, or web-based systems for tracking.
• Operational Coordination: Overseeing production processes for printed materials, such as flyers, posters, and hoardings.

6. Key Attributes

• Result-Oriented: Focused on delivering measurable results and driving sales growth.
• Self-Starter & Resilient: Proactive in sourcing new clients and able to handle pressure in a fast-paced environment.