Manager - Analytics

Role : Manager-Analytics Experience : 8 to 12 Years Job Location : Chennai

• Customer Insights : Analyze customer data to understand buying behaviors, preferences, and trends. This aids in segmentation, targeting, and personalization.

• Forecasting : Use historical data and current trends to predict future sales. This is crucial for inventory management, marketing campaigns, and other strategic decisions.

• Website Analytics : Monitor website traffic, bounce rates, conversion rates, and user behaviors to optimize the user experience and increase sales conversions.

• Performance Analysis : Evaluate the performance of various products or product categories, promotional campaigns, and marketing channels to determine their effectiveness.

• Inventory Analytics : Analyze inventory turnover, stock levels, and sales data to optimize stock management, reduce holding costs, and ensure products are available when customers want them.

• Pricing Strategy : Analyze market trends, competitor prices, and sales data to develop and adjust pricing strategies that maximize profitability.

• A/B Testing Experimentation : Manage and analyze A/B tests or multivariate tests to optimize website elements, marketing campaigns, or any other initiatives.

• Recommendation Systems : Collaborate with tech teams to improve and optimize algorithms for product recommendations based on user behavior and purchase history.

• Cross-channel Analysis : Assess the performance of different sales channels to understand their contribution and areas for growth.

• Reporting : Develop regular reports and dashboards for senior management and other stakeholders to keep them informed about key metrics and insights.

• Exceptional ability to organize and interpret large sets of data to discern patterns and derive meaningful insights with a proven track record of effectively communicating actionable insights to facilitate superior decision making by all stakeholders. This requires both a detail-oriented mindset and the ability to see the bigger picture.
• Should have good working knowledge of relational databases and tools like SQL and R or Python.
• Solid experience in data analysis and reporting with expertise in handling complex business data.
• Experience in Statistical analysis modelling to build implement robust Decision Support Systems Models.
• Exposure to text analytics and NLP (Natural Language Processing) would be an advantage

Disclaimer : This job posting has been aggregated from external source. Role details, content, and availability are subject to change. Applicants are advised to confirm the latest information directly on the company website before applying.