About Mahindra First Choice
Mahindra First Choice Wheels provides largest collection of Multibrand Certified Used Cars.
Mahindra First Choice (MFC), a part of Mahindra group is India’s leading used auto platform business which is organizing the market by offering comprehensive solutions that include pricing, inspections, yard management, and vehicle auctions. We are also committed to making the process of buying a used car seamless and transparent through our retail network. In 2020, the acquisition of the carandbike portal marked Mahindra First Choice’s entry into the world of automotive content. carandbike.com is one of India’s leading auto-content platform, and a destination for car buyers and sellers alike –providing valuable insights, reviews, and an all-in-one marketplace. Our leadership position is no coincidence – we excel at what we do, delivering exceptional service and value across every aspect of the aftermarket ecosystem.
Vision
To transform how India buys and sells used cars—by building an organised network where trust drives every transaction.
Mission
To unlock the true value of pre-owned cars by creating seamless, reliable, and transparent experiences for every customer.
Culture & Life
The company emphasizes a customer-centric approach and strives to build trust and transparency in its operations. It fosters a culture of innovation and continuous improvement to enhance its services and customer experience. Being part of the Mahindra Group, it likely also reflects the group's values of good corporate citizenship and ethical business practices.
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Frequently asked questions about Mahindra First Choice
What does Mahindra First Choice do?
Mahindra First Choice is a leading company in the Internet sector. It provides innovative solutions to clients across multiple industries globally.
Where is Mahindra First Choice headquartered?
Mahindra First Choice is headquartered in Mumbai,Maharashtra. The company operates across multiple locations in India and internationally.
How many employees does Mahindra First Choice have?
Mahindra First Choice employs professionals worldwide. The company continues to grow and regularly hires across various functions and geographies.
When was Mahindra First Choice founded?
Mahindra First Choice was founded in 2007. Over the years it has grown into a globally recognised organisation in the Internet space.
Who is the CEO of Mahindra First Choice?
The CEO of Mahindra First Choice is . The leadership team is committed to driving innovation and employee growth.
Is Mahindra First Choice a good place to work?
Mahindra First Choice is widely regarded as a strong employer in the Internet sector. The company offers structured career paths, learning programmes, and a collaborative work environment.
What is the hiring process at Mahindra First Choice?
The hiring process at Mahindra First Choice typically includes an online application, aptitude or technical assessments, and multiple interview rounds. The process varies by role and experience level.
Does Mahindra First Choice hire freshers?
Yes, Mahindra First Choice actively recruits freshers through campus placement programmes and graduate hiring drives. Entry-level roles are available across technology, business, and operations functions.
What are the career growth opportunities at Mahindra First Choice?
Mahindra First Choice invests in employee development through structured learning platforms, mentorship programmes, and internal mobility. Employees can advance across technical, managerial, and leadership tracks.
What benefits does Mahindra First Choice offer to employees?
Mahindra First Choice offers a comprehensive benefits package that typically includes health insurance, paid leave, retirement benefits, and learning allowances. Specific benefits may vary by location and role level.









