I&F Decision Sci Practitioner Specialist

Skill required: Delivery - Digital Analytics

Designation: I&F Decision Sci Practitioner Specialist

Qualifications:Any Graduation

Years of Experience:7 to 11 years

Intelligent Operations centers. Our 784,000 people deliver on the promise of technology and human ingenuity every day, serving clients in more than 120 countries.

What would you do Intelligent Operations centers. We embrace the power of change to create value and shared success for our clients, people, shareholders, partners and communities. .We re the global managed services arm of Accenture Interactive. We sit in the Operations Business to take advantage of the industrialized run capabilities leveraging investments from Accenture Operations.Our quest is to activate the best experiences on the planet by driving value across every customer interaction to maximize marketing performance. We combine deep functional and technical expertise to future-proof our client s business while accelerating time-to-market and operating efficiently at scale.We are digital professionals committed to providing innovative, end-to-end customer experience solutions focusing on operating marketing models that help businesses transform and excel in the new world, with an ecosystem that empowers our clients to implement the changes necessary to support the transformation of their businesses.You will be aligned with the Marketing Operations vertical, supporting digital search and discoverability analytics across SEO, AEO and GEO. You will analyze organic search performance, technical SEO health, AI search visibility, answer engine performance, content discoverability and digital acquisition trends to improve search visibility, website traffic, customer engagement and search-led conversions. You will work with content, UX, analytics, development, SEO and marketing teams to identify performance gaps, track key search metrics, support technical audits, build reports and provide actionable recommendations.

What are we looking for 48 years of experience in SEO analytics, digital analytics, web analytics, search performance reporting, or digital marketing analyticsStrong understanding of SEO fundamentals, including crawling, indexing, ranking factors, metadata, redirects, canonicals, internal linking, structured data, and technical SEO best practicesHands-on experience with Google Search Console, GA4, SEO platforms, and web analytics toolsExperience analyzing organic search performance, keyword/query trends, rankings, landing page performance, traffic sources, user behavior, and search-led conversionsUnderstanding of AEO and GEO concepts, including answer engine visibility, AI search presence, entity optimization, structured content, and content discoverabilityExperience leveraging AI and automation tools to streamline analytics workflows, and enhance operational efficiencyExperience with AI search visibility monitoring, LLM answer tracking, entity analysis, or generative search optimisationAbility to build dashboards and reports using Power BI, Tableau, Looker, Excel, or Google SheetsStrong analytical skills to identify trends, performance gaps, content opportunities, and digital journey insightsExperience with tools such as Profound, BrightEdge, Conductor, Semrush, Similarweb, Sitebulb or equivalent toolsWorking knowledge of schema markup, structured data validation, Core Web Vitals, page speed, and technical site health reportingBasic SQL skills for joining web, campaign, content, and conversion datasetsExperience with content performance analytics, customer journey analytics, and conversion funnel analysisExposure to paid search, paid media, campaign analytics, or CRM data for integrated digital performance reportingExperience in airline, travel, loyalty, retail, financial services, or large-scale digital businessesGood understanding of tagging, tracking, UTM governance, web measurement, and KPI definitionsStrong stakeholder communication and documentation skillsAbility to translate data into clear, business-friendly insights and recommendations

Roles and Responsibilities: Conduct technical SEO audits to identify issues related to crawlability, indexation, metadata, canonicals, redirects, internal linking, site architecture, structured data and page performancePerform keyword research, content gap analysis, competitor benchmarking, search intent analysis and topic research to identify organic growth opportunitiesMonitor website and search performance using tools such as Google Search Console, GA4, Ahrefs, Screaming Frog and AI visibility platforms such as Profound or similarSupport GEO initiatives by evaluating AI search visibility, entity optimization, schema implementation, citation frequency and AI search performanceTrack and report SEO, AEO and GEO KPIs including rankings, organic traffic, indexation, technical health, AI visibility, citation frequency, landing page performance and search-led conversionsSupport structured data implementation and validation across key schema types, including Organization, Product, FAQ, Article, Breadcrumb, Service and Video schemaReview website launches, migrations and content updates to ensure SEO best practices are implemented correctlyAnalyze SEO and GEO data to identify trends, risks, technical issues and optimization opportunitiesBuild and maintain SEO, AEO, GEO and digital performance reports, dashboards and performance summariesCollaborate with content, UX, analytics and development teams to ensure SEO requirements are integrated into digital initiativesPerform ongoing QA reviews to identify and resolve critical SEO issues affecting search visibility, discoverability and user experienceMaintain SEO documentation, audit findings, implementation recommendations, reporting methodology and best practice guidelinesPresent performance insights and recommendations to stakeholders in a clear, concise and actionable manner

Qualification Any Graduation