I&F Decision Sci Practitioner Specialist

Skill required: Delivery - Social Listening

Designation: I&F Decision Sci Practitioner Specialist

Qualifications:Any Graduation

Years of Experience:7 to 11 years

Intelligent Operations centers. Our 784,000 people deliver on the promise of technology and human ingenuity every day, serving clients in more than 120 countries.

What would you do Intelligent Operations centers. We embrace the power of change to create value and shared success for our clients, people, shareholders, partners and communities. .We re the global managed services arm of Accenture Interactive. We sit in the Operations Business to take advantage of the industrialized run capabilities leveraging investments from Accenture Operations.Our quest is to activate the best experiences on the planet by driving value across every customer interaction to maximize marketing performance. We combine deep functional and technical expertise to future-proof our client s business while accelerating time-to-market and operating efficiently at scale.We are digital professionals committed to providing innovative, end-to-end customer experience solutions focusing on operating marketing models that help businesses transform and excel in the new world, with an ecosystem that empowers our clients to implement the changes necessary to support the transformation of their businesses.You will own the social media analytics workstream for global clients, leading the development of measurement frameworks, audience intelligence, and content performance analysis. You will act as a subject matter expert in social intelligence, combining platform data with social listening insights to deliver a holistic view of brand health and content effectiveness. You will guide junior analysts and collaborate closely with content, media, and strategy teams.

What are we looking for Total 6-8 years of experience; 4+ years in social media analytics, digital analytics, or audience intelligenceExpert-level use of social listening and analytics platforms (Sprinklr, Brandwatch, Meltwater, Pulsar, or similar)Strong experience across native social analytics platforms (Meta, LinkedIn, YouTube, TikTok, X)Proficiency in Power BI and/or Tableau for building social media dashboardsAdvanced Excel/Google Sheets; comfort with large unstructured social datasetsStrong understanding of paid and organic social KPIs, attribution models, and content performance metricsExperience leveraging AI and automation tools to streamline analytics workflows, and enhance operational efficiencyExcellent data storytelling and executive-level communication skillsBachelor s degree in Marketing, Communications, Statistics, or a related field; Master s preferredSQL or Python for data extraction, automation, and social API integrationsExperience with social media API data extraction (Meta Graph API, YouTube Data API)Knowledge of influencer marketing analytics and creator performance benchmarkingFamiliarity with NLP tools for sentiment analysis and topic modelling

Roles and Responsibilities: Design and own social media measurement frameworks - defining KPIs, reporting cadences, and success benchmarks aligned to client marketing objectivesLead cross-platform social analytics, synthesizing data from multiple social channels into integrated performance viewsConduct advanced audience intelligence analyses - profiling brand communities, identifying key audience segments, and tracking audience sentiment over timeDevelop social listening programs to monitor brand mentions, competitive activity, and emerging trends at scaleBuild and deliver executive-level social media performance dashboards with clear visualizations and narrative insightLead content performance analytics - identifying high-performing content themes, formats, and publishing strategiesDesign and analyze paid social campaign measurement including attribution, frequency analysis, and ROAS trackingPerform competitive intelligence analyses to benchmark brand performance and identify differentiation opportunitiesMentor junior analysts in social data tools, analytical techniques, and insight communicationCollaborate with data engineering teams to build scalable social data ingestion and reporting pipelines

Qualification Any Graduation