General Manager Sales and Merchandising

Key Responsibilities

1. Business Development & Account Management

• Develop and expand business with leading international retailers and brands across the US, UK, and Europe.
• Build strong relationships with category heads, buyers, and sourcing teams of customers such as H&M, Marks & Spencer, and other global retailers.
• Drive revenue growth, manage pricing and margins, and ensure optimum capacity utilization.
• Position our automated manufacturing capabilities as a key differentiator, delivering superior quality, faster turnaround times, and scalable production.

2. Sales & Merchandising

• Collaborate with customers' design teams to convert concepts into production-ready tech packs.
• Prepare style-wise costing, negotiate commercial terms, and manage raw material planning.
• Drive the complete merchandising lifecycle, ensuring adherence to Time & Action (T&A) plans from sampling through final shipment.

3. Cross-Functional Coordination

• Work closely with PPC, Production, Technical, and Quality teams to ensure seamless execution of customer requirements.
• Ensure products consistently meet the quality and performance standards expected by global apparel brands.