Experience
4 - 5 yrs
Job Location
Faridabad, India
Vacancy
1
Designation
Digital Marketing Manager
Job Type
Not specified
Job Description
- Execute tests, collect and analyze data, identify trends and insights in order to achieve maximum ROI in paid campaigns
- Track, report, and analyze website analytics and PPC initiatives and campaigns
- Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies
- Optimize copy and landing pages for paid search engine marketing campaigns
- Perform ongoing paid keyword discovery, expansion, and optimization
- Research and analyze competitor advertising links
- Help Sales team with research, projections to pitch new clients.
Requirements and skills
- Proven SEM/SMM experience and success managing PPC campaigns across Google, facebook and instagram etc
- Well-versed in performance marketing, conversion, and online customer acquisition
- Up-to-date with the latest trends and best practices in Google, Facebook, Instagram & Linkedin paid campaigns for leads .
- In-depth experience with bid management skills & tools.
- Experience with website analytics tools (e.g, Google Analytics, Tag Manager etc)
- Familiarity with SEO Tools (e.g. Google Search Console, Semrush etc)
- Strong analytical skills and experience generating SEM/SMM reports.
- Working knowledge of HTML, CSS, and JavaScript development and constraints.