Job Description
Should be able to implement internet marketing strategies.
Should have strong knowledge of organic & paid search engine optimization methodologies.
Should have basic technical and domain related knowledge of the website.
HAVING DIGITAL MEDIA EXPERTISE IN BELOW DOMAINS:
PPC Marketing - Google AdWords Structure Optimization, Campaign Management, Display and Video Campaign
Management, Reporting and Analysis.
SEO - Working knowledge of Keyword Research and Analysis, On page Optimization, Link Building and SEO Reporting
and Analysis
Social Media Marketing - Facebook, Twitter, LinkedIn and YouTube marketing strategies, Corporate Blogging, Online
PR, Online reputation management and monitoring, Content Syndication.
E-Commerce Merchandising - Category Management, Product Elevation, Optimizing Storefront page for Web, WAP
and APP, Optimizing content, product details, images, pricing and more.
Web Analytics - To analyze website traffic, revenue, pages/session, bounce rate, study the user experiences and
behavior on the website and make changes accordingly.
Split Testing: Good knowledge of set up A/B and multivariate experiments.
Website Management - To review and manage the quality of content, creative, Site Design and Architecture,
Wireframes and Mockups, Understanding of Web Design, Development and Hosting Elements, Landing Page Design
and Analysis, Conversion Optimization.
Strategic Planning - Establishing own goals and of the team to match corporate goals, short term and long-term
budgets and developing business plans for the achievement of these goals