Digital Marketing Manager

Job Description Digital Marketing ManagerCompany : Lasons Infotech LLP (www.lasonsinfotech.com)Job briefIf you live and breathe digital marketing, we want to talk to you. We are looking for a Digital Marketing Manager to develop, implement, track and optimize our digital marketing campaigns across all digital channels.ResponsibilitiesDevelop a coherent digital marketing and content strategy across relevant channelsPlan and execute all web, SEO/ SEM, marketing database, email, social media and display advertising campaignsDesign, build and maintain our social media presenceMeasure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)Identify trends and insights, and optimize spend and performance based on the insightsBrainstorm new and creative growth strategiesPlan, execute, and measure experiments and conversion testsCollaborate with internal teams to create landing pages and optimize user experienceUtilize strong analytical ability to evaluate end- to- end customer experience across multiple channels and customer touch pointsInstrument conversion points and optimize user funnelsCollaborate with agencies and other vendor partnersEvaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate Requirements
BS/ MS degree in marketing or a related field
Proven working experience in digital marketing
Demonstrable experience leading and managing SEO/ SEM, marketing database, email, social media and/ or display advertising campaigns
Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
Experience in optimising landing pages and user funnels
Experience with A/ B and multivariate experiments
Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)
Experience in setting up and optimising Google Adwords campaigns
Working knowledge of HTML, CSS, and JavaScript development and constraints
Strong analytical skills and data- driven thinking
Up- to- date with the latest trends and best practices in online marketing and measurement

Experience : 3- 5 Years Additional Information