Experience
2 - 5 yrs
Job Location
Gandhinagar, India
Vacancy
1
Designation
Digital Marketing Manager
Job Type
Not specified
Job Description
- Plan and execute performance marketing campaigns on Google Ads, Meta (Facebook Instagram) , and other platforms
- Run and optimize paid campaigns (PPC) focused on conversions and ROI
- Develop and implement effective SEO strategies to boost organic rankings and drive traffic
- Perform keyword research, technical SEO audits, content optimization , and link-building
- Create, schedule, and manage engaging content for social media channels (LinkedIn, Instagram, Facebook, etc.)
- Grow social media reach, engagement, and followers through consistent brand messaging
- Monitor, analyze, and report campaign performance using Google Analytics , Search Console , and SEO tools like SEMrush or Ahrefs
- Set up conversion tracking , A/B testing, and retargeting strategies to improve campaign outcomes
- 2-5 years of experience in digital marketing , with proven success in PPC, SEO, and social media
- Hands-on experience with Google Ads and Meta Ads Manager
- Strong understanding of on-page off-page SEO , keyword research, and analytics
- Familiarity with marketing tools such as Google Analytics , Google Tag Manager , Ahrefs , or SEMrush
- Strong copywriting and communication skills for ad creatives and social media content
- Ability to interpret data and make data-driven decisions