Job Description
Experience : 2 years
- Proven experience in identifying target audiences and in creatively devising and leading across channels marketing campaigns that engage, educate and motivate
- Solid knowledge of website analytics tools (e.g., Google Analytics)
- Experience in setting up and optimizing Google Adwords , Facebook and Instagram Ad campaigns
- Sound knowledge of domestic and international travel trends
- Up-to-date with the latest trends and best practices in online marketing and measurement
- Deploying successful marketing campaigns from ideation to execution
- Experiment with a variety of organic and paid acquisition channels like content creation, content curation, pay-per-click campaigns, event management, publicity, social media, lead generation campaigns
- Prepare and monitor the marketing budget
- Running Google Ads and Facebook/ Instagram Ads
- Measure and report on the performance of marketing campaigns, gain insight and assess against goals
- Analyze consumer behavior and adjust email and advertising campaigns accordingly
- Any Graduate / Post Graduate