Digital Marketing Manager

Define and co-develop the customer acquisition and retention roadmap

Co-developing retention strategy and make timely interventions to keep the category in line with the identified vision

Work closely with Analytics, Brand and Design teams to identify these levers and execute on them

Own all specific performance and ROI driven marketing activities on the brand Strong understanding on demand generation, BTL marketing and marketing to customer base (new and repeat).

Email marketing, Marketing communications, Events, Merchandise, Marketing and sales collateral, Vendor management

Online lead generation: Achieve lead targets via Search Engine Marketing, Display, Remarketing, Affiliates, Social media. Driving RoI on each of these.

Maintaining and optimizing (SEO) the FLIP website, to generate high quality traffic.

Create and manage the overall digital marketing strategy and execution. Target to achieve expected revenue growth in the segment over the period.

Managing the organic growth for FLIPs social media platforms like Facebook, Twitter, LinkedIn, Blogs etc. in line with the annual online marketing plan.

You will plan for both (indirect) revenues and direct expenses, for your vertical; and work to grow it, from a small base. As the business grows, so will your income, responsibilities and team size.

To create travel products based upon deep dive into consumer insights/needs based on various critical pointers like experience sought, average spending capacity, food and travel preferences etc.

To create travel products based upon deep dive into consumer insights/needs based on various critical pointers like experience sought, average spending capacity, food and travel preferences etc.

To manage costs through innovative contracting requiring a skill for negotiation and painting the larger picture.

To manage Revenue by taking pricing decisions and utilizing forecasting tools.

To build technology based tools to promote ease of selling among the sales channels.

To create Marketing plan to promote destinations working in synch with Marketing.

Cross functional interaction to drive destination agenda with multiple functions like Contracting, Marketing, Finance and Sales etc.

To provide the sales team with the necessary expertise to enable them to sell the product.

To manage the P&L for the respective destinations.

Team handling experience

Increased Revenue

Optimization of costs.

Developing packages as per the current market requirements.

Effective Marketing Plan

Increased Sales of the packages.

Effective Relationships with the Vendors.