Digital Marketing Executive

Role & responsibilities

• Develop and execute the overall digital marketing and growth strategy for Flint & Thread.
• Drive customer acquisition, seller acquisition, website/app traffic, orders and revenue growth.
• Plan and manage digital marketing campaigns across Google, Meta, Instagram, YouTube and other relevant channels.
• Develop strategies for both buyer acquisition and seller acquisition.
• Monitor important growth metrics such as CAC, ROAS, conversion rate, traffic, orders, revenue and customer retention.
• Work closely with the product, technology, sales and operations teams to improve the customer journey and conversion funnel.
• Plan promotional campaigns, seasonal campaigns, offers and marketplace growth initiatives.
• Identify new digital marketing opportunities and emerging trends in the e-commerce industry.
• Analyze competitors such as Amazon, Myntra, Flipkart and other e-commerce marketplaces and identify opportunities for Flint & Thread.
• Prepare weekly and monthly performance reports and provide actionable insights.
• Manage and optimize the digital marketing budget.
• Coordinate with designers, content creators, influencers and external marketing agencies when required.
• Develop strategies to increase repeat purchases, customer engagement and brand awareness.
• Create growth experiments and continuously optimize marketing campaigns based on data.

Preferred candidate profile

• Bachelor's degree in Marketing, Business Administration, Communications or a related field.
• 25 years of experience in Digital Marketing, E-commerce Marketing or Growth Marketing.
• Experience working with e-commerce, marketplace or D2C businesses is preferred.
• Strong knowledge of Google Ads, Meta Ads, SEO, social media and analytics.
• Good understanding of Google Analytics/GA4, Search Console and marketing dashboards.
• Strong understanding of CAC, ROAS, CTR, CPC, CPM, conversion rate and customer retention.
• Experience in developing and executing complete digital marketing strategies.
• Strong analytical and problem-solving skills.
• Good communication and team-management skills.
• Candidates who have worked with e-commerce marketplaces such as Amazon, Flipkart, Myntra, Meesho or similar platforms will be preferred.

Key Skills:
Digital Marketing, Growth Marketing, E-commerce Marketing, Performance Marketing, Google Ads, Meta Ads, SEO, GA4, Customer Acquisition, Seller Acquisition, Lead Generation, Conversion Optimization, Analytics