Experience
3 - 8 yrs
Job Location
Pune, India
Vacancy
1
Designation
Digital Marketing Executive
Job Type
Not specified
Job Description
1. Meta Ads & Performance Marketing (Primary Focus)
- Plan, create, and manage Facebook & Instagram ad campaigns
- Achieve daily, weekly, and monthly lead targets
- Optimize campaigns based on CPL, CTR, ROI, and conversion rates
- Audience research, custom audience & lookalike audience creation
- A/B testing of creatives, copies, and landing pages
- Monitor ad spends and ensure maximum ROI
- Regular performance reporting and insights sharing
2. LinkedIn Marketing & Branding
- Manage and grow LinkedIn company pages
- Plan and execute organic + paid LinkedIn campaigns
- Create LinkedIn content for brand awareness, hiring, and thought leadership
- Run LinkedIn lead generation ads (if required)
- Engage with the audience through comments, messages, and posts
3. Website Handling & Optimization
- Manage and update website content regularly
- Coordinate with design & development teams for landing pages
- Optimize website pages for lead generation & user experience
- Basic understanding of SEO, page speed, and conversion optimization
- Track website traffic using Google Analytics / Search Console
4. Content Creation – Articles & Blogs
- Write and manage blogs and articles related to industry, technology, careers, or services
- Ensure content is SEO-friendly and value-driven
- Coordinate with subject experts for technical content
- Maintain consistency in brand tone and messaging
- Plan content calendars for blogs and long-form posts