Digital Marketing / Social Media Marketing Executive

Social Media Marketing Executive

Position: Social Media Marketing Executive

Employment Type: Full-Time/Consultant

Location: Talegaon Dhabade

(Hybrid/Remote for a few months, Later WFO)

Job Summary

We are looking for a creative and results-driven Social Media Marketing Executive to strengthen our online presence, generate quality leads, and create engaging content across digital platforms. The ideal candidate should have experience using LinkedIn for B2B marketing, content creation, lead generation strategies, and AI-powered marketing tools to improve productivity and campaign performance.

Key Responsibilities

• Develop and execute social media marketing strategies across platforms such as LinkedIn, Facebook, Instagram, and X.
• Generate qualified B2B leads through LinkedIn outreach, networking, and organic marketing initiatives.
• Create high-quality, engaging, and SEO-friendly content for social media posts, blogs, newsletters, and marketing campaigns.
• Plan, schedule, and manage social media calendars.
• Use AI tools to streamline content creation, campaign planning, audience research, and performance analysis.
• Monitor social media performance, analyze key metrics, and prepare regular reports with actionable insights.
• Collaborate with the sales and business development teams to support lead generation initiatives.
• Stay updated with the latest digital marketing trends, social media algorithms, and emerging AI tools.
• Build brand awareness and increase audience engagement through innovative campaigns.

Required Skills

• Experience in Lead Generation through social media platforms.
• Strong knowledge of LinkedIn Marketing and LinkedIn lead generation strategies.
• Excellent Content Writing and copywriting skills.
• Hands-on experience with AI tools for marketing and content creation (e.g., ChatGPT, Gemini, Canva AI, Copy.ai, Jasper, or similar).
• Good understanding of social media analytics and reporting.
• Strong communication, creativity, and organizational skills.

Preferred Qualifications

• Bachelor's degree in Marketing, Business Administration, Mass Communication, or a related field.
• 13 years of experience in Social Media Marketing or Digital Marketing.
• Experience in B2B marketing will be an added advantage.

Key Competencies

• Creative thinking
• Strong analytical skills
• Excellent written and verbal communication
• Time management and multitasking
• Team collaboration
• Result-oriented mindset